Affinity diagram
by Insufficient Humour
1. HMW: make tickets purchase efficient • have a purchase option on all movie pages • have a purchase option on all movie pages • have all the information present on specific movie pages • make the purchasing of a ticket extra fast and recognisable • enable ticket purchase from anywhere • include more paying options • Data gathering in the account for autofill pages • auto cinema selection based on location • highlight location exclusives • Clarify hosting details • Clarify price differences from different events • reduce the number of clicks required to complete purchase • Don’t force log in or make login quicker. • no login, payment through NFC or QR code
2. HMW: make it easier to reserve a ticket • Fewer steps. • Make it possible to not be a member to reserve. • Highlight available seats. • Show with a color which days are most crowded. Keep all needed information for • filling in at the same page • Support on different platforms such as mobile. • Members can have preferences saved so they get the same seat/time when they choose a movie. • have multiple payment methods ( PayPal, ideal, credit card, and more ) • priority screenings for members • Save prefered payment method type for the future. • make reservation base on an anonymous 1 click system • family accounts can reserve multiple seats in a row. • subscription base seat reservation
3. Tickets
4. Purchase
5. Members
6. Efficiency
7. have multiple payment methods ( PayPal, ideal, credit card, and more )
8. Save prefered payment method type for the future.
9. have a purchase option on all movie pages
10. make the purchasing of a ticket extra fast and recognisable
11. Make it possible to not be a member to reserve.
12. Members can have preferences saved so they get the same seat/time when they choose a movie.
13. family accounts can reserve multiple seats in a row.
14. subscription based seat reservation
15. Data gathering in the account for autofill pages ( cookies)
16. Option to log in with Facebook and Google
17. Don’t force log in or make login quicker.
18. Fewer steps.
19. Ask minimal Information for important sections and optional sections
20. Support on different platforms such as mobile.
21. priority screenings for members
22. Show with a color which days are most crowded.
23. Save prefered payment method type for the future.
24. have a purchase option on all movie pages
25. have all the information present on specific movie pages
26. include more paying options
27. Data gathering in the account for autofill pages
28. Clarify price differences from different events
29. no login, payment through NFC or QR code
30. Goal 1 : Community feeling
31. have multiple payment methods ( PayPal, ideal, credit card, and more )
32. priority screenings for members
33. subscription based seat reservation
34. Data gathering in the account for autofill pages ( cookies)
35. Show with a color which days are most crowded.
36. Option to log in with Facebook and Google
37. highlight location exclusives
38. enable ticket purchase from anywhere
39. Remember me option so previous users won't have to log in again
40. subscription/Family accounts, so everyone uses 1 account, family accounts can reserve multiple seats in a row.
41. Divide users into bought tickets and need to buy tickets
42. Digital ticket
43. Dispensers on the wall like Febo and smullers
44. HMW: make registration/login faster • Option to login with google/Facebook • Ask minimal information for important sections and add optional sections. • As fewer steps as possible • “Remember me” option so previous users won’t have to login every time. • make the password a pin or something easy to type • remove account • ability to login with a simple pin number instead of a password • family accounts, so everyone uses 1 account • subscription
45. Make it possible to not be a member to reserve.
46. Highlight available seats.
47. Ask fewer steps as possible
48. Efficiency
49. Remember me option so previous users won't have to log in again
50. make reservation base on an anonymous 1 click system
51. Users and User groups
52. enable ticket purchase from anywhere
53. auto cinema selection based on location
54. Family accounts, so everyone uses 1 account
55. highlight location exclusives
56. Clarify hosting details
57. Ability to login with a simple pin number instead of a password
58. reduce the number of clicks required to complete purchase
59. Make the password a pin or something easy to type
60. Subscription
61. Reserving a ticket only possible through the self-service terminal or the Website
62. Digital Goods
63. Ask minimal information for important sections and add optional sections
64. Digital ticket
65. Electronic ticket check (air-port style)
66. Replace guards with different safety method such as cameras and security terminals
67. Physical Goods
68. Dispensers on the wall like Febo and smullers
69. Vending Machines
70. Big Roomba
71. Divide users into bought tickets and need to buy tickets
72. Smart assistant instead of information desk
73. Reshape the interior design of the cinema to make the users focus towards the screens and not the emenities
74. Distance the seats from each other to improve privacy
75. Design a website that focuses strongly on the needs of the audience, and also implements the online marketing strategy. ● [creating a community feeling. goal 1] Measurable by looking at the non-active and active members of the said community ● [Online Ticket Sales and up-selling possibilities. goal 2] The online ticket sales should focus on optimising conversion and creating an excellent after purchase experience This is measurable by having rating surveys at the end of the purchasing task and by the percentage increase of the tickets. ● [ Loyalty program. goal 3] In order to increase recurring use of the platform and stimulate returning customers with incentives, the platform should support possibilities for users to participate in a loyalty program by connecting the up-selling and the community feeling through a reward-based system; we will be able to measure the success of the loyalty programme by looking at the increase in interaction in the community areas and by the increase of full and discounted tickets sold.
76. Goal 2: Online ticket sales and marketing
77. Goal 2 continued
78. Save prefered payment method type for the future.
79. have multiple payment methods ( PayPal, ideal, credit card, and more )
80. have a purchase option on all movie pages
81. make the purchasing of a ticket extra fast and recognisable
82. make the purchasing of a ticket extra fast and recognisable
83. no login, payment through NFC or QR code
84. Members can have preferences saved so they get the same seat/time when they choose a movie.
85. priority screenings for members
86. Make it possible to not be a member to reserve.
87. family accounts can reserve multiple seats in a row.
88. family accounts can reserve multiple seats in a row.
89. subscription based seat reservation
90. Data gathering in the account for autofill pages ( cookies)
91. Don’t force log in or make login quicker.
92. Ask minimal Information for important sections and optional sections
93. Show with a color which days are most crowded.
94. Save prefered payment method type for the future.
95. have a purchase option on all movie pages
96. Support on different platforms such as mobile.
97. Option to log in with Facebook and Google
98. Data gathering in the account for autofill pages
99. Highlight available seats.
100. Clarify hosting details
101. reduce the number of clicks required to complete purchase
102. auto cinema selection based on location
103. make reservation base on an anonymous 1 click system
104. highlight location exclusives
105. Make it possible to not be a member to reserve.
106. Remember me option so previous users won't have to log in again
107. Ability to login with a simple pin number instead of a password
108. Ask minimal information for important sections and add optional sections
109. Subscription
110. Family accounts, so everyone uses 1 account
111. Electronic ticket check (air-port style)
112. Smart assistant instead of information desk
113. have a purchase option on all movie pages
114. Goal 3: Loyalty Program
115. Discounts for members Coupon at the end of the movie referral programme
116. Discount after # movie ticket
117. Discount for groups
118. Student and other types of discount
119. Friends account/ Netflix-like account
120. All-day ticket, view as many movies as you like.
121. birthday discounts
122. After the user watches their movie, the'll get similar suggestion to their inbox/e-mail.
123. special holiday discount
124. Holiday specific discounts e.g. Valentine’s Day, Christmas...
125. Thank you notes after purchasing a ticket as in “Thank you for choosing Britain land cinemas”
126. Implementation of a point system that rewards users upon spending their points
127. Specific night dates such as disco day or 90s day.
128. Ladies night, free drinks for women on Fridays.
129. HMW: make the user want to come back and/or exp this with friends: Discounts for members Coupon at the end of the movie referral programme Discount after # movie ticket Discount for groups Student and other types of discount Friends account/ Netflix-like account All-day ticket, view as many movies as you like. birthday discounts special holiday discount Holiday specific discounts e.g. Valentine’s Day, Christmas... Thank you notes after purchasing a ticket as in “Thank you for choosing Britain land cinemas” Implementation of a point system that rewards users upon spending their points Specific night dates such as disco day or 90s day. Ladies night, free drinks for women on Fridays. After the user watches their movie, they’ll get similar suggestions to their inbox/e-mail.
