Affinity diagram

Get Started. It's Free
or sign up with your email address
Rocket clouds
Affinity diagram by Mind Map: Affinity diagram

1. HMW: make tickets purchase efficient • have a purchase option on all movie pages • have a purchase option on all movie pages • have all the information present on specific movie pages • make the purchasing of a ticket extra fast and recognisable • enable ticket purchase from anywhere • include more paying options • Data gathering in the account for autofill pages • auto cinema selection based on location • highlight location exclusives • Clarify hosting details • Clarify price differences from different events • reduce the number of clicks required to complete purchase • Don’t force log in or make login quicker. • no login, payment through NFC or QR code

2. HMW: make it easier to reserve a ticket • Fewer steps. • Make it possible to not be a member to reserve. • Highlight available seats. • Show with a color which days are most crowded. Keep all needed information for • filling in at the same page • Support on different platforms such as mobile. • Members can have preferences saved so they get the same seat/time when they choose a movie. • have multiple payment methods ( PayPal, ideal, credit card, and more ) • priority screenings for members • Save prefered payment method type for the future. • make reservation base on an anonymous 1 click system • family accounts can reserve multiple seats in a row. • subscription base seat reservation

3. HMW: make registration/login faster • Option to login with google/Facebook • Ask minimal information for important sections and add optional sections. • As fewer steps as possible • “Remember me” option so previous users won’t have to login every time. • make the password a pin or something easy to type • remove account • ability to login with a simple pin number instead of a password • family accounts, so everyone uses 1 account • subscription

4. Tickets

5. Purchase

6. Members

7. Efficiency

8. have multiple payment methods ( PayPal, ideal, credit card, and more )

9. Save prefered payment method type for the future.

10. have a purchase option on all movie pages

11. make the purchasing of a ticket extra fast and recognisable

12. Make it possible to not be a member to reserve.

13. Members can have preferences saved so they get the same seat/time when they choose a movie.

14. family accounts can reserve multiple seats in a row.

15. subscription based seat reservation

16. Data gathering in the account for autofill pages ( cookies)

17. Option to log in with Facebook and Google

18. Don’t force log in or make login quicker.

19. Fewer steps.

20. Make it possible to not be a member to reserve.

21. Ask minimal Information for important sections and optional sections

22. Highlight available seats.

23. Ask fewer steps as possible

24. Support on different platforms such as mobile.

25. Efficiency

26. Remember me option so previous users won't have to log in again

27. priority screenings for members

28. Show with a color which days are most crowded.

29. Save prefered payment method type for the future.

30. make reservation base on an anonymous 1 click system

31. Users and User groups

32. have a purchase option on all movie pages

33. have all the information present on specific movie pages

34. enable ticket purchase from anywhere

35. include more paying options

36. Data gathering in the account for autofill pages

37. auto cinema selection based on location

38. Family accounts, so everyone uses 1 account

39. highlight location exclusives

40. Clarify price differences from different events

41. Clarify hosting details

42. Ability to login with a simple pin number instead of a password

43. reduce the number of clicks required to complete purchase

44. no login, payment through NFC or QR code

45. Make the password a pin or something easy to type

46. Subscription

47. Reserving a ticket only possible through the self-service terminal or the Website

48. Digital Goods

49. Ask minimal information for important sections and add optional sections

50. Digital ticket

51. Electronic ticket check (air-port style)

52. Replace guards with different safety method such as cameras and security terminals

53. Physical Goods

54. Dispensers on the wall like Febo and smullers

55. Vending Machines

56. Big Roomba

57. Divide users into bought tickets and need to buy tickets

58. Smart assistant instead of information desk

59. Reshape the interior design of the cinema to make the users focus towards the screens and not the emenities

60. Distance the seats from each other to improve privacy

61. Design a website that focuses strongly on the needs of the audience, and also implements the online marketing strategy. ● [creating a community feeling. goal 1] Measurable by looking at the non-active and active members of the said community ● [Online Ticket Sales and up-selling possibilities. goal 2] The online ticket sales should focus on optimising conversion and creating an excellent after purchase experience This is measurable by having rating surveys at the end of the purchasing task and by the percentage increase of the tickets. ● [ Loyalty program. goal 3] In order to increase recurring use of the platform and stimulate returning customers with incentives, the platform should support possibilities for users to participate in a loyalty program by connecting the up-selling and the community feeling through a reward-based system; we will be able to measure the success of the loyalty programme by looking at the increase in interaction in the community areas and by the increase of full and discounted tickets sold.

62. Goal 1 : Community feeling

63. Goal 2: Online ticket sales and marketing

64. Goal 2 continued

65. have multiple payment methods ( PayPal, ideal, credit card, and more )

66. priority screenings for members

67. subscription based seat reservation

68. Data gathering in the account for autofill pages ( cookies)

69. Show with a color which days are most crowded.

70. Option to log in with Facebook and Google

71. highlight location exclusives

72. enable ticket purchase from anywhere

73. Remember me option so previous users won't have to log in again

74. subscription/Family accounts, so everyone uses 1 account, family accounts can reserve multiple seats in a row.

75. Divide users into bought tickets and need to buy tickets

76. Digital ticket

77. Dispensers on the wall like Febo and smullers

78. Save prefered payment method type for the future.

79. have multiple payment methods ( PayPal, ideal, credit card, and more )

80. have a purchase option on all movie pages

81. make the purchasing of a ticket extra fast and recognisable

82. make the purchasing of a ticket extra fast and recognisable

83. no login, payment through NFC or QR code

84. Members can have preferences saved so they get the same seat/time when they choose a movie.

85. priority screenings for members

86. Make it possible to not be a member to reserve.

87. family accounts can reserve multiple seats in a row.

88. family accounts can reserve multiple seats in a row.

89. subscription based seat reservation

90. Data gathering in the account for autofill pages ( cookies)

91. Don’t force log in or make login quicker.

92. Ask minimal Information for important sections and optional sections

93. Show with a color which days are most crowded.

94. Save prefered payment method type for the future.

95. have a purchase option on all movie pages

96. Support on different platforms such as mobile.

97. Option to log in with Facebook and Google

98. Data gathering in the account for autofill pages

99. Highlight available seats.

100. Clarify hosting details

101. reduce the number of clicks required to complete purchase

102. auto cinema selection based on location

103. make reservation base on an anonymous 1 click system

104. highlight location exclusives

105. Make it possible to not be a member to reserve.

106. Remember me option so previous users won't have to log in again

107. Ability to login with a simple pin number instead of a password

108. Ask minimal information for important sections and add optional sections

109. Subscription

110. Family accounts, so everyone uses 1 account

111. Electronic ticket check (air-port style)

112. Smart assistant instead of information desk

113. have a purchase option on all movie pages

114. Goal 3: Loyalty Program

115. Discounts for members Coupon at the end of the movie referral programme

116. Discount after # movie ticket

117. Discount for groups

118. Student and other types of discount

119. Friends account/ Netflix-like account

120. All-day ticket, view as many movies as you like.

121. birthday discounts

122. After the user watches their movie, the'll get similar suggestion to their inbox/e-mail.

123. special holiday discount

124. Holiday specific discounts e.g. Valentine’s Day, Christmas...

125. Thank you notes after purchasing a ticket as in “Thank you for choosing Britain land cinemas”

126. Implementation of a point system that rewards users upon spending their points

127. Specific night dates such as disco day or 90s day.

128. Ladies night, free drinks for women on Fridays.

129. HMW: make the user want to come back and/or exp this with friends: Discounts for members Coupon at the end of the movie referral programme Discount after # movie ticket Discount for groups Student and other types of discount Friends account/ Netflix-like account All-day ticket, view as many movies as you like. birthday discounts special holiday discount Holiday specific discounts e.g. Valentine’s Day, Christmas... Thank you notes after purchasing a ticket as in “Thank you for choosing Britain land cinemas” Implementation of a point system that rewards users upon spending their points Specific night dates such as disco day or 90s day. Ladies night, free drinks for women on Fridays. After the user watches their movie, they’ll get similar suggestions to their inbox/e-mail.

130. HMW: make the user want to come back and/or exp this with friends: Discounts for members Coupon at the end of the movie referral programme Discount after # movie ticket Discount for groups Student and other types of discount Friends account/ Netflix-like account All-day ticket, view as many movies as you like. birthday discounts special holiday discount Holiday specific discounts e.g. Valentine’s Day, Christmas... Thank you notes after purchasing a ticket as in “Thank you for choosing Britain land cinemas” Implementation of a point system that rewards users upon spending their points Specific night dates such as disco day or 90s day. Ladies night, free drinks for women on Fridays. After the user watches their movie, they’ll get similar suggestions to their inbox/e-mail.