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1. Retailer Characteristics

1.1. retailer is considered to be the final link, who deals directly with the customer

1.2. A retailer purchases in bulk from the wholesalers and sells the products to the customers in small quantities

1.3. A retailer essentially maintains a variety of merchandise

1.4. Aim of a retailer is to achieve maximum satisfaction by exceeding their expectations and delivering exceptional services.

2. Food Retailers

2.1. Retail food is all food, other than restaurant food, that is purchased by consumers and consumed off-premise. Retail food comes in all shapes and sizes and is protected by numerous government agencies

2.2. types of food retailers: 1)Conventional supermarkets , 2)Limited assortment supermarkets , 3)Supercenters, 4)Warehouse clubs , 5)Convenience stores

3. General Merchandise Retailers

3.1. General merchandise retailers usually sell all non-food items such as house wares, furniture, consumer electronics, toiletries, toys, greeting cards, plastic wares, hardware, Jewelry items, shoes, kitchen appliances, clothes, readymade garments, bakery, music world, gift items, cell phones, home appliances, cooking wares, furniture, sports and food courts

4. Service Retailing

4.1. Service retailer refers to a retailer whose product line is actually a service, including hotels and motels, banks, airlines, colleges, hospitals, movie theaters, tennis clubs browsing alleys, restaurants, repair services, hair salons, and dry cleaners

5. Technology and Relationship in Retailing

5.1. technology in retail: In stores and on the sales floor, high tech tools help balance inventory assortments, manage ordering and track pricing. Customer tracking tools increase customer satisfaction and promote loyalty by enhancing shoppers' in-store experience

5.2. relationship in retailing: strategy that businesses implement to build loyalty and forge long-term relationships with customers. Relationship Retailing can come in the form of loyalty programs, personalized experiences, or superb customer service.