Business Development Plan

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Business Development Plan by Mind Map: Business Development Plan

1. LEGAL STATUS

1.1. Brief 18.03.2020

1.2. First Deliverables 23.04.2020

1.3. Amarykanska Kancelaria

1.3.1. co robimy?

1.3.2. Mark Roszak Legal counsel

1.3.3. Supporting: Todd Rumberger / Wilmerhale ([email protected])

2. MARKET RESEARCH

2.1. CUSTOMER DEVELOPMENT

2.1.1. Our Why in US

2.1.1.1. TBC

2.1.2. Customer Problem definitions

2.1.2.1. TBC

2.1.3. PERSONAS

2.1.3.1. Przemek / Adam

2.1.3.2. Agnieszka / Cathy

2.1.3.3. Emil / Brandon

2.1.4. Local Physio / Advisor

2.1.4.1. Adam

2.1.4.1.1. Board advisor agreement

2.1.4.1.2. Survey Feedback

2.2. CUSTOMER RESEARCH

2.2.1. US Physio Fan Page

2.2.1.1. Published

2.2.1.2. 3 post published till 10.04

2.2.1.3. Survey published til 10.03

2.2.2. US Physio Survey

2.2.2.1. consulted

2.2.2.2. translated

2.2.2.3. Adam lingo feedback

2.2.3. CUSTOMER INSIGHTS

2.2.3.1. Top 10 Keywords

2.3. MARKET SIZE AND POTENTIAL

2.3.1. Physical Therapists

2.3.2. Private Practice Doctors

2.3.3. Clinics & Hospitals

2.4. COMPETITORS RESEARCH

2.4.1. Competitors List

2.4.2. Distinctive ideas

2.4.2.1. Communication & Marketing

2.4.2.2. Sales

2.4.2.3. Branding & Design

2.4.3. Competitive Matrix

2.4.3.1. in progress

2.4.3.2. functionalities list

2.4.3.3. competitive landscape (matrix)

2.5. RESEARCH TEAM

2.5.1. Press Research

2.5.2. Desktop Research

3. STRUCTURE & ORGANIZATION

3.1. RSQ CEO

3.1.1. Country Head US // COO

3.1.1.1. US Research Team / Specialist (TBC)

3.1.1.2. Sales & Customer Care

3.1.1.2.1. B2C Sales

3.1.1.2.2. Data base/ prospecting freelancer

3.1.1.2.3. Customer Happiness Heroes

3.1.1.2.4. B2B Sales Account Exec

3.1.1.3. Marketing & PR

3.1.1.3.1. Marketing & PR Manager

3.1.1.3.2. Content writer / Copywriter

3.1.1.3.3. Media planner / Traffic & demand gen

3.1.1.3.4. Other Sub-Contractors

3.1.1.4. Outsourced Operations

3.1.1.4.1. Book-keeping

3.1.1.4.2. Legal counsel

3.1.1.4.3. Tax & Compliance

3.2. US Operational Processes

3.2.1. US Market Research

3.2.1.1. Product Innovations

3.2.1.2. Requests for Change preparation

3.2.1.3. Product dev support (TBC)

3.2.1.4. Market & Competitor Monitoring

3.2.2. Sales

3.2.2.1. direct sales B2C

3.2.2.1.1. DEMO Calls

3.2.2.1.2. Prospecting

3.2.2.1.3. Cold Calling & Emailing

3.2.2.1.4. Supporting LiveChat

3.2.2.1.5. Growth & Client Acquisition

3.2.2.2. direct sales B2B

3.2.2.2.1. DEMO Calls

3.2.2.2.2. Prospecting

3.2.2.2.3. Cold Calling & Emailing

3.2.2.2.4. Growth & Client Acquisition

3.2.2.3. prospecting &database scraping

3.2.3. Customer Care & Happiness

3.2.3.1. LiveChat, FB Messenger

3.2.3.2. Onboarding New Users

3.2.3.3. Complaints Handling

3.2.3.4. Feedback Loop

3.2.3.5. Inboud Calls

3.2.3.6. Remote Hands

3.2.3.7. Customer Happiness and Delight

3.2.3.8. Minimizing Churn

3.2.4. Marketing & PR

3.2.4.1. Sales funnel Managment

3.2.4.1.1. Marketing& Sales email automation

3.2.4.1.2. Content Creation

3.2.4.1.3. Copywriting

3.2.4.1.4. Media Planning & Traffic Gen

3.2.4.2. Investor Relations Support

3.2.4.3. PR & Branding

3.2.5. Strategic Partnerships Development

3.3. RSQ PL Co-operation

3.3.1. Marketing & PR (PL-HQ)

3.3.2. Product Ownership & Dev

3.3.3. Tech Dev

3.3.4. UX

3.3.5. Project Steering / PM *

3.3.6. People Experience Team

3.3.7. Office Managment (incl Finance, Tax & Legal )

3.3.8. Project Manager

3.4. RSQ CEO