The consumer’s culture

1. IPN Arturo Rodríguez Vega

2. Culture

3. Subculture

4. Culture has several important characteristics

5. Dealing with culture

6. Warning about stereotyping

7. Cultural lessons

8. Cultural characteristics as a continuum

9. Hofstede’s Dimensions

10. High vs. low context cultures

11. Ethnocentrism and the self-reference criterion

12. Language issues