1. follow up
1.1. Phone calls
1.2. Postcards
1.2.1. $1500 MAILINGS
1.3. Emails
2. Google listing
2.1. LINK TO website
2.2. video
2.3. pictures
2.4. times
2.5. address
2.6. reviews
3. Foot soldiers
3.1. banquet brochures
3.1.1. $500
3.2. Special events fliers
3.2.1. $500
3.3. to go menus
3.3.1. $500
3.4. BMGs
3.4.1. $500
4. Loyalty/Rewards programs
4.1. spendgo
4.1.1. $99/MONTH
4.2. punch cards
4.3. rewards cards
4.4. mug or pint club
4.4.1. $3/MUG OR PINT
4.5. giant burger or steak challenge
4.5.1. $COST OF MEAL AND PLAQUE
4.6. Beer of the month club
4.6.1. $COST OF PLAQUE AND % OFF
5. Social media
5.1. blogger
5.1.1. articles
5.1.1.1. Twitter
5.1.1.1.1. Facebook
5.1.1.2. publications
5.1.1.2.1. website
5.1.2. videos
5.2. instagram
5.2.1. videos
5.3. reviews
5.3.1. urban spoon
5.3.2. yelp
5.3.3. google
5.3.4. all apps
6. Direct Mail
6.1. 3 part letter
6.1.1. $1500 MAILING COST
6.2. call to action postcards
6.2.1. $1500 MAILING COST
7. In House
7.1. Collateral FOR GIVE AWAYS, RETAIL AND PRIZES
7.1.1. $1000
7.1.2. hats
7.1.3. t-shirts
7.1.4. pint glasses
7.1.5. cups
7.2. Bounce backs
7.2.1. USING PRINT MATERIAL TO INVITE GUEST BACK
7.3. Receipts
7.3.1. enter to win
7.3.2. 1/2 off app before 5 with receipt
7.4. Surveys
7.4.1. drawings
7.4.1.1. $50 PRINTING AND COST OF MEAL
7.5. BYCC entry forms
7.5.1. $50 PRINTING
7.6. Text program
7.6.1. lunch specials text blasts
7.6.2. $99/MONTH
7.7. Special events USING SOCIAL MEDIA, DIRECT MAIL AND IN HOUSE MARKETING
7.7.1. octoberfest
7.7.1.1. $500
7.7.2. anniversary party
7.7.2.1. $500
7.7.3. every Holiday
7.7.3.1. fathers day
7.7.3.2. mothers day
7.7.3.3. easter
7.7.3.4. valentines day
7.7.4. parents weekend
7.7.5. graduations
7.7.6. NFL games
7.7.7. live bands
7.7.7.1. $1200/MONTH
7.7.8. tail gate parties
7.7.9. U of I field trips
7.7.9.1. $400
7.7.10. Chicago Bears Field trips
7.7.10.1. $400
7.7.11. St Louis Cardinals field trips
7.7.11.1. $400
7.8. Fundraisers
7.8.1. $200
7.9. Sponsorships
7.9.1. softball teams
7.9.1.1. $300