1. Industry 4.0.
1.1. Framework for Industry 4.0
1.1.1. implementation and integration of vertical and horizontal value chains
1.1.1.1. horizontal
1.1.1.1.1. supplier
1.1.1.1.2. company
1.1.1.1.3. customer
1.1.1.2. vertical
1.1.1.2.1. company
1.1.2. digitalization of products and services offering
1.1.2.1. innovative digital business models
1.2. Digital enablers of Hybridization of the physical and digital world
1.2.1. Hybridization of the physical world and digital World
1.2.1.1. 3D printing
1.2.1.2. smart fabrics
1.2.2. Communications and Data treatments
1.2.2.1. connectivity
1.2.2.2. cloud
1.2.2.3. cyber security
1.2.3. Applications layer
1.2.3.1. supply chain
1.2.3.2. commercial
1.2.3.3. financial
1.2.3.4. Human Resources
1.3. Digital enablers of communications and treatment of data
1.3.1. communications and information processing
1.3.1.1. cybersecurity
1.4. Digital enablers of management applications
1.4.1. business solutions
1.4.1.1. supply chain
1.4.1.2. commercial
1.4.1.3. financial
1.4.1.4. Human Resources
1.4.2. intelligence
1.4.3. control solutions
2. Crowdsourcing and crowdfunding
2.1. New forms of collective funding
2.2. Crowdsourcing
2.2.1. obtaining info into a project by engaging a crowd they can give you: ideas and feedback
2.2.2. First time employed 2006
2.2.3. Objectives
2.2.3.1. Increase in sales
2.2.3.2. Get feedback
2.2.3.3. Get knowledge from users
2.2.4. Steps to follow
2.2.4.1. 1.Define objective
2.2.4.2. 2. Offer a reward
2.2.4.3. 3. Voluntary contribution
2.2.4.4. 4. Manage contributions
2.2.4.5. 5. Acknowledge the relevant ones
2.2.4.6. 6. Prepare another plan just in case
2.2.4.7. 7. Asses the winning solution
2.2.4.8. 8. Thank collaboration
2.3. Crowdfunding
2.3.1. Funding a project by raising money from a large number of people
2.3.2. Both located in crowd economy
2.3.2.1. Shared economy and intelligence
2.3.2.2. Crowd engagement
2.3.2.3. Crowdsourcing and crowdfunding
2.3.3. EXAMPLE
2.3.3.1. My starbucks idea
2.3.4. FEATURES
2.3.4.1. Act as intermediaries
2.3.4.2. Risk is limited
2.3.4.3. Internet is the main promotion
2.3.5. AGENTS
2.3.5.1. Entrepreneur
2.3.5.2. Investor
2.3.5.3. Crowdfunding platform
2.3.6. TYPOLOGIES
2.3.6.1. Donation
2.3.6.2. Reward
2.3.6.3. Loan
2.3.6.4. Investment
2.3.7. The more explosing is the operation the more success
3. Ecommerce: The customer at the centre of the model
3.1. Def: An e-business Area that focuses specifically on Internet transactions."
3.2. Types
3.2.1. Products
3.2.1.1. PURE PLAYER or ETAILER
3.2.1.1.1. Amazon
3.2.1.1.2. AliExpress
3.2.1.2. MIXED OR CLICK & MORTAR
3.2.1.2.1. Zara
3.2.1.2.2. MANGO
3.2.1.3. ETAILER & SPACE
3.2.1.3.1. MEDIAMARKT
3.2.1.3.2. Samsung
3.2.2. Service
3.2.2.1. uTorrent
3.2.2.2. Microsoft Office
3.2.3. Content
3.2.3.1. Spotify
3.2.3.2. Wattpad
3.3. Trends
3.3.1. Bots
3.3.2. AI
3.3.3. Mobile
3.3.4. Day delivery
3.3.5. Mobile payment
3.3.5.1. Paypal
3.3.5.2. Bizum
3.3.6. Social media selling
3.3.6.1. Instagram
3.3.7. Personalization
3.3.8. Data Intelligence
3.4. Stages of Inbound Mkt
3.4.1. 1. Generate leads
3.4.1.1. Email Mkt
3.4.1.2. Search Engine Mkt
3.4.1.3. Social Media Mkt
3.4.2. 2. Improve conversion
3.4.2.1. Website
3.4.2.2. eCommerce
3.4.3. 3. Repeat business
3.4.3.1. Systemise Follow Up
3.4.4. 4. Increase revenues
3.4.4.1. Sales
3.5. Customers
3.5.1. "Get customers"
3.5.1.1. Earned and paid media
3.5.1.1.1. SEO
3.5.1.1.2. SEM
3.5.2. "Grow customers"
3.5.2.1. Referrals
3.5.2.2. Cross-Sell
3.5.2.3. Next-Sell
3.5.2.4. Up-Sell
3.5.3. "Keep Customers"
3.5.3.1. Product updates
3.5.3.2. Loyalty programs
3.5.3.3. Outreach programs
3.5.3.4. Contests, events
3.5.3.5. Blogs, RRS, emails...
3.6. Buying online (conversion)
3.6.1. 1. Awareness
3.6.1.1. Total visitors
3.6.2. 2. Consideration
3.6.2.1. Visit shopping area
3.6.3. 3. Intent/Preference
3.6.3.1. Place item in cart
3.6.4. 4. Action
3.6.4.1. Complete purchase
3.7. Pros
3.7.1. Increase contacts and expand the client portfolio
3.7.2. Investment in e-commerce can be progressive.
3.7.3. Saves costs: no sales force, no fairs, ...
3.7.4. Quick actions
3.7.5. Focus on a niche product
3.7.6. Export with fewer complications
4. Infoxication
4.1. Information poisoning
4.1.1. The excess of information in a way that is difficult to process and which cannot be spent time so it is not incapable of delving into it.
4.2. What are the symptoms of intoxication?
4.2.1. When you are confusing quantity of information with quality
4.2.2. When you are not able to process the information
4.2.3. When you feel anguish at the inability to handle all the information you think you should.
4.2.4. When one is unable to focus attention, to read in a calm and quiet way a text
4.3. what is the solution?
4.3.1. The source of the problem and the solution is the same, the Internet.
4.4. steps to avoid infoxication
4.4.1. decide what info you want
4.4.2. prioritization of sources of information
4.4.3. read with a critical attitude