Webinars

1. I have an idea for a future webinar happening at TBD date

1.1. Is this webinar approved? Taskforce decides.

1.1.1. Process happens via email

1.2. Is this webinar media accessible?

1.2.1. Trey's team reaches out to Justin

1.3. Basic information goes into Trey's spreadsheet

2. My webinar concluded

2.1. Webinar owner fills out Knowledge Finder production form

2.2. Webinar is produced on Knowledge Finder

2.3. Member Engagement team adds webinar's URL to Trey's spreadsheet

2.4. Edited video and slides given to Justin to distribute to Press

3. My webinar is available on demand

3.1. Attendee email sent out 1-2 days later and uses template

3.2. In Americas, owner of webinar works with TREY's team to send "thank you for attending, here's the link" email

3.3. Webinar is promoted to DC/NCs

3.4. What is the appropriate promotion / marketing beyond the thank you letter?

3.4.1. NEEDS TO BE DISCUSSED FURTHER

4. Webinar has been approved, now what?

4.1. Owner of webinar reaches out to ULI learning to establish webinar and puts link in spreadsheet to registration page

4.1.1. ULI learning contact is Stephanie G

4.2. Urban Land page on upcoming webinars gets updated on Tuesday's and Thursday's

4.2.1. By Brett or Claire/Justin/Katie

5. My future webinar needs to be promoted

5.1. Marketing intake

5.2. Available channels

5.2.1. Ryan shares on social (paid or organic)

5.2.2. Tuesday COVID-19 webinar email

5.2.3. Wednesday ULI Learning Email

5.2.4. Featured in webinar section in staff newsletter

5.2.5. On Covid-19 Insights Page

5.2.6. Featured on DC/Regional Websites

5.2.7. Monday UL newsletter

6. Outstanding Questions/Next Steps

6.1. Branding works with stakeholders to nail down promotion look-n-feel and promotion cadence

6.2. Trey/Alex will take it offline and establish smaller group meeting

6.3. Where does this live?