Web 2.0 Key Points

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Web 2.0 Key Points by Mind Map: Web 2.0 Key Points

1. 1. Use the Web as a Platform, also called software as a service (SaaS)

1.1. give people something to build on top of (flexibility)

1.2. eg: Facebook, MySpace, YouTube, etc

2. 3. Control over unique, "hard to recreate" data sources that get richer as more people use them

2.1. eg: Wikipedia, NavTeq's satellite data, etc

3. 5. Harnessing collective intelligence

3.1. Trusting users as co-developers (as in beta testing)

3.1.1. eg: Gmail is still in beta mode since 2004

3.2. most of the Internet's content is created by us, the users.

3.3. eg: Social Bookmarking like Delicious or Reddit, or blogs like the one you're reading right now!

4. 7. Leveraging the long tail through customer self-service

4.1. eg: Google Adwords and Facebook advertising allow anyone with whatever amount of money in pocket to invest and advertise

5. 2. Software beyond the level of a single device

5.1. eg: mobile phone, smart phone, PDAs, IPTVs, etc

6. 4. Lightweight user interfaces, development models, AND business models

6.1. eg: Twitter - 90% of Twitter's traffic is through their API

7. 6. Rich user experience

7.1. more interactive designs, using AJAX, Javascript, CSS, and all the new Web development techniques to provide a smoother user experience

7.2. eg: Facebook's and Google's while typing search.