1. Awareness: Category & Brand
1.1. 1. Educate about why and what is visual communication
1.2. 2. Get traffic from this category
1.3. TOOLKIT
1.3.1. SEO STRATEGY
1.3.1.1. outsource this to build full infrastructure to dominate VISUAL COMMUNICATION PLATFORM/MANAGEMENT
1.3.1.1.1. OUTSOURCE
1.3.2. INFLUENCERS
1.3.2.1. Influencer Agencies
1.3.2.1.1. US
1.3.3. PR
1.3.3.1. The PR Office
1.3.4. VIDEO
1.3.4.1. Elkhan....
1.3.4.1.1. Outsource to Agency
1.3.4.1.2. Ads etc Inhouse
1.3.4.1.3. Powtoons
1.3.5. GUERILLIA CAMPAIGN
2. Q3/4 EPICS
2.1. LAUNCH VISUAL COMMUNICATION PLATFORM
2.2. 1. C-Level Video
2.3. 2. Home Page
2.4. 3. Campaign Narrative
2.4.1. SEO
2.4.2. PR
2.4.3. Video
2.5. 4. Capture & Character Builder
2.6. 5. Credibility
2.6.1. Create research & Content
3. TOOLKIT
3.1. Videos
3.2. Blogs
3.3. BI
3.4. SEO
3.4.1. Consider to give to someone
3.4.1.1. Start with Visual Communication Management / Platform homepage
3.5. Creative
4. Acquisition
4.1. Self Serve
4.1.1. Viral
4.1.2. Performance
4.1.2.1. PPC
4.1.2.1.1. 7 Segments
4.2. Enterprise
4.2.1. Organic
4.2.1.1. Drift
4.2.2. Performance
4.2.2.1. PPC
4.3. C-Level
5. Activation / Engagement
5.1. 10% effort
6. Conversion
6.1. Work closely with Product
6.1.1. 5%
6.2. Promotional Campaigns
6.2.1. 10%
6.3. Onboarding
7. GOALS
7.1. Brand Awareness
7.1.1. What do we want the Brand to say?
7.1.2. YouTube
7.1.2.1. Influencer
7.1.2.1.1. Tom Nash
7.1.3. PR
7.1.4. Guerillia
7.1.4.1. VIDEO like Webflow or Monday
7.2. Category Awareness
7.2.1. SEO
7.2.2. Influencers
7.2.3. Thought Leadership Content
7.3. Credibility
7.3.1. Case Studies
7.3.1.1. WEBINARS
7.3.2. Testimonials
7.4. Increased Traffic to Self Serve
7.4.1. Acquisition
7.4.1.1. Short promoted Videos on FB & YT
7.4.1.2. Webinars
7.4.1.3. Blogs
7.4.2. Guerillia
7.4.2.1. VIDEO like Webflow or Monday
8. STRATEGY
8.1. influencer marketing
8.1.1. Danielle
8.1.1.1. 3 agencies in the states
8.2. pr
8.3. category new content
8.3.1. webinar
8.3.2. video
8.3.3. blog
8.3.4. social
8.3.5. wikipedia
8.4. paid strategy
8.5. seo
8.5.1. optimize website
8.5.2. create new category
8.5.3. rank #1 VCP
8.6. VIDEO MAKER
8.6.1. What do we do with this segment?
8.6.2. PPC
8.6.2.1. $5,000
8.6.3. SEO
8.6.3.1. $5,000
8.7. ANIMATION MAKER
8.8. VISUAL COMMUNICATION PLATFORM
8.8.1. Keyword
8.8.1.1. Visual Comms Management
8.8.1.2. Digital Transformation
8.8.1.3. Change Management
8.8.2. Domains
8.8.2.1. visualcommunicationplatform.com
8.8.2.2. visual-comms.com
8.8.3. INFLUENCERS
8.8.4. CONTENT
8.8.5. WIKIPEDIA