CHAPTER 7 E - COMMERCE

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CHAPTER 7 E - COMMERCE by Mind Map: CHAPTER 7  E - COMMERCE

1. Diffrent Perspectives

1.1. Communications

1.2. Business prosess

1.3. Service

1.4. Online

1.5. Community

2. Types

2.1. Business to business EC (B2B)

2.2. Collaborative commerce (c-commerce)

2.3. Business to consumer EC (B2C)

2.4. Consumer to businesses (C2B)

2.5. Consumer to consumer (C2C)

2.6. Intrabusiness (intraorganizational) commerce

2.7. Government to citizens (G2C)

2.8. Mobile commerce (m-commerce)

3. Electronic Commerce

3.1. Buying

3.2. Selling of product

3.3. Services

3.4. Information via computer networks

4. E-C HIistory

4.1. Began in early 1970s

4.2. Limited to large businesses initially

5. Scope

5.1. Advertising

5.2. Home banking

5.2.1. Maybnk2u

5.3. Online shopping

5.3.1. Shopee

5.3.2. Lazada

5.4. Finding job

5.4.1. Jobstreet.com.my

5.5. Conducting an auction

6. EC Benefits To Organizations

6.1. Reduced cost

6.2. Increased customer

6.3. Reduced cycle time

6.4. Helps small businesses compete against large companies

7. EC Benefits To Coustomers

7.1. Choice

7.2. Convenience

8. EC Binefits To Society

8.1. Convenience

8.2. Access

9. Business To Consumer EC

9.1. Electronic Storefronts and Malls

9.2. Issues of e-tailing

9.3. Several market sectors have taken advantages of business opportunities on the web

9.4. Most popular market segment

9.4.1. Retail

9.4.2. Finance

9.4.3. Entertainment and media

9.4.4. Travel

9.4.5. Health

9.5. Internet enables marketing research

9.5.1. Questionnaires

9.5.2. Direct behavior observation

9.6. Providing coustomer service

9.6.1. Help coustomer determine needs

9.6.2. Help coustomer acquire product or service

9.6.3. Support coustomer during ownership of product or service

9.6.4. Help coustomer dispose of product or service

10. Business To Business EC

10.1. Composes the majority of EC volume

10.2. Enable organizations to form electronic relationships

10.3. Covers all activities along the supply chain

10.4. Business models

11. Consumer To Consumer EC

11.1. Occurs when one consumer sells directly to another, such as in an online auction

11.2. With an online auction, user bid on an item being sold by someone else

11.3. The highest bidder at the end of the bidding period purchases the item

11.4. eBay popular online auction Web sites

12. EC Innovations

12.1. E-Government

12.1.1. Deliver information and public services to citizens and members of the public sector

12.2. M-Commerce

12.2.1. Use of wireless devices to deliver mobile e-commerce

12.3. Consumer to consumer EC

12.3.1. Direct interaction facilitated by auctions, classifieds, and bartering

12.4. Intrabusiness EC

12.4.1. Business units interact or employees interact with employers

13. Online Advertising

13.1. Banners

13.2. Pop up windows

13.3. Email advertising

13.4. Banner swapping

13.5. Banner exchange

14. Basic Function in EC Website

14.1. Portal

14.2. Electronic catalog

14.3. Search engine

14.4. Electronic cart

14.5. Payment gateway

15. Key Factors For Success in EC

15.1. Selection and value

15.2. Performance and service

15.3. Advertising and incentives

15.4. Look and feel