How Do We Respond to Tensions Arising From Some Cultural Impacts of Globalisation?
Social Studies
How Do We Respond to Tensions Arising From Some Cultural Impacts of Globalisation?
by Kartik Aravind Raj
1. One example of Korean entertainment's spread and dominance can be seen in the rise of Korean pop music known as K-pop.
2. On the flip side american entertainment has ibeen able to generate more revenue from the world. Statistics show that the revenue generated by the entertainment industry shows that 70.8% of its revenue came from the rest of the world while the rest of the 29.2% came from Americans.
3. Globalisation also led to the spread of Korean entertainment known as Korean Wave or Hallyu.
4. Cultural homogenisation is the process by which local cultures are changed by foreign cultures to become more and more similar with aspects of foreign cultures. It can also lead to some foreign cultural influences becoming dominant, thus reducing the influence of local cultures.
4.1. An example of cultural homogenisation is seen in how Starbucks has widened its customer base from a single store in the USA over 40 years ago to over 21,000 stores across 65 countries. Because of how fast Starbucks expanded, Australia didn't allow the expansion of starbucks in their country as they felt that Starbucks was changing Australian's tastes on coffee.
5. Homogenisation means the manner by which local cultures are changed by foreign cultures to become more similar to foreign cultures. It results in the dominance of foreign cultures. For example, the popularity of global brands like Starbucks and Macdonald has affected food culture in a country due to homogenisation. However, with homogenisation, the food landscape can become dominated by foreign food establishments, eroding diversity in the food landscape as more locals prefer foreign food than local food.
6. However during the Mcdonald expansion many were displeased with it especially the Italians which they protested against Mcdonald plan to build the first fast food chain in Italy in 1986 they were carrying bowls of pasta in their end to protest the "Americanisation" of the Italian culture
7. This Korean entertainment spread through television dramas, popular musics (pop music), food, fashion, language, computer games and tourism.
8. There is a positive impact of homogenisation in food in singapore for example burger king, burger king is well known for serving american burgers such as the whooper,double cheese burger ETC. With cultural impacts Singaporeans have created local fast food dish to keep their localinfluences such as the 'Rendang Brger'
9. Globalisation has contributed towards hybridisation in food around the world because of MNCs one example would be mcdonalds. There are now currently 37,855 McDonals restraunts around the world. Because of its popularity in its own country America it was also a loved fast food restraunt from all over the world allowing them to expand world-wide catering macdonals to the world
10. Globalisation has led to the spread of American entertainment all around the world.
10.1. American entertainment companies generate close to 30% of worldwide entertainment revenue, with American films dominating the box offices of more than 150 countries.
11. For example, Burger King in Singapore produced a localised Rendang burger, which incorporated local tastes into their menu. The same was visible in McDonald's Nasi Lemak burger
12. Globalisation can be seen in how American fast food companies have taken over a large market share of the food and beverage industry in many country
13. Homogenisation in Entertainment
13.1. However, American entertainment can also be condemned in other countries because of how it can influence the ideals of others. This can be seen in France where they have restrictions on foreign media so that the ideals of the French people will not be overly influenced by foreign programmes such as American entertainment.
14. Homogenisation in Food
15. Hybridisation in Food
15.1. Globalisation has also led to hybridisation of different culinary measures.
16. hybirdisation of food means two different culture combine to make a dish or food.For example McDonalds Rendang burger.Rendang is from a malay culture and burger is a western culture.
16.1. This can be positive as it increases the diversity and choice available in the food and beverage industry. It also keeps elements of both culinary cultures, hence, both local and foreign culinary cultural are not completely lost.
17. Example : cause of many Farmers in india are unable to afford the inputs required such as fertilisers they are required to risk losing out to bigger agriculture business and lose their own farm business. In addition , many foreign fast food outlets in India today at over 300 KFC outlets
18. It occurs when foreign and local cultures are blended, resulting in unique cultural combination containing elements from both cultures.
18.1. Example: A new music genre, salsa, a Latin American music genre that originated on New York. Salsa is a mix if Afro-Caribbean musical influences as well as North American Jazz and rock.
19. The Korean Wave. The Korean Wave spread and dominance can be seen in the rise of Korean pop music(Kpop) .These Kpop groups are gaining fan bases from Asia to Europe and America.The Korean Wave in Singapore can be seen from the popularity of many products associated with Korea . Such as , cosmetics ,food and electronic products .
20. Globalisation has led to the spread of various foreign entertainment cultures around the world.
21. For example, in Singapore,Korean television drama, pop music, electronics, food, fashion and language are gaining popularity among the local population.
22. For example, films such as Kung Fu Panda, The Last Samurai, and Memoirs of a Geisha, all include cultural elements from Asia.
22.1. This could be bad because viewers might think badly of the country and start stereotyping them based on how they were being portrayed as in the movies they watch.
23. Is a process which local cultures are changed by foreign cultures to become more and more similar with aspects of foreign culture.It also can lead to some foreign cultural influence becoming dominant,reducing the influence of local culture.
23.1. Example: English is used for 80% of the world's electronically stored information on the internet. This has a homogenising effect on the languages of the world where English is dominating over many local languages.
24. one example are the diffusion of Holly wood movies that can be seen over the world. The growth of the Internet has allowed for greater communication between all people, from many different cultures all communicating far more often
24.1. It occurs when foreign and local cultures are blended,resulting in unique cultural combinations containing elements from both culture
24.1.1. Example: salsa(Latin American music genre that originated in New York).It mixed of Afro-Caribbean musical influences as well as North American jazz and rock.