1. 1. Activation
1.1. Awareness
1.1.1. Within foodpanda
1.1.1.1. Education
1.1.1.1.1. Customer
1.1.1.1.2. Vendor
1.1.1.2. Clarity in feature name
1.1.2. Outside foodpanda
1.1.2.1. Sharing restaurants with friends
1.1.2.2. Banners at partner restaurants
1.1.2.3. Ads
1.2. Acquiring new users
1.2.1. Referral
2. 5. Order satisfaction
2.1. NPS
2.2. Reviews
2.2.1. Reminder to add review
2.2.1.1. Push
2.2.1.2. In-app noti (next time they come to fp)
2.2.2. Review quality
2.2.2.1. Content (rating, comment, photo)
2.2.2.1.1. Food quality and taste
2.2.2.1.2. Service
2.2.2.1.3. Value for money
2.2.3. Incentive to add quality reviews
2.2.4. Filters
2.2.5. Photo gallery
3. 6. Retention
3.1. PandaPro
3.2. Gamification
3.2.1. Stamp cards (for one restaurant)
3.2.2. Pokemon Go type (multiple restaurants)
3.2.2.1. limited time deals
3.2.2.2. levels
3.2.2.3. evolving game
3.3. Re-activation campaigns through notifications
4. 2. Discover
4.1. Craving
4.1.1. Clear craving
4.1.1.1. Search for restaurant
4.1.1.2. Search for dish
4.1.1.3. Recently ordered
4.1.1.4. My Favourites
4.1.2. Somewhat clear craving
4.1.2.1. Search by keywords
4.1.2.1.1. Restaurant results
4.1.2.1.2. Dish results
4.1.2.2. Filter
4.1.2.2.1. Cuisine
4.1.2.2.2. Attributes
4.1.2.3. Sort
4.1.2.3.1. Proximity to you
4.1.2.3.2. Price
4.1.3. Unclear craving
4.1.3.1. Recommendations
4.1.3.1.1. Restaurant recommendations
4.1.3.1.2. Item recommendations
5. 3. Order placement
5.1. Add items to cart
5.1.1. Edit cart items in menu
5.1.2. Add items from different restaurant in cart
5.1.3. From offline menu (scan QR code)
5.2. Order for now
5.3. Order for later
5.3.1. One time pre-order
5.3.2. Recurring pre-order
5.4. Payment channel
5.4.1. Online payment
5.4.2. COD
5.4.2.1. may cause high fail rates, but many unbanked users in APAC
5.4.2.1.1. strict rules on how can use COD
5.4.2.1.2. credit score?
5.5. Order again
6. 4. Order fulfilment
6.1. Notify user to head to restaurant
6.1.1. Estimated pick up time
6.1.1.1. Fixed
6.1.1.1.1. Accurate initial estimation of prep time
6.1.1.2. Dynamic
6.1.1.2.1. Confirmation from restaurant when order is almost ready
6.1.1.2.2. Confirmation when order is definitely ready
6.1.2. Approx. travel time
6.1.2.1. transport method
6.2. Travelling to restaurant
6.2.1. Navigating to restaurant
6.2.1.1. Directions
6.2.1.1.1. Map directions
6.2.1.1.2. How to quickly find restaurants in a huge mall? or a tiny hawker center?
6.2.1.2. Visual queues
6.2.1.2.1. Restaurant photo
6.2.1.2.2. Photo of surroundings
6.2.2. Communicate with vendor/customer
6.2.2.1. Chat
6.2.2.1.1. chat within foodpanda
6.2.2.1.2. third party chat (e.g. whatsapp)
6.2.2.2. Call
6.3. Collecting order
6.3.1. BYOC
6.4. After Collection
6.4.1. Confirm collection by user
6.4.1.1. Method
6.4.1.1.1. Order collected button
6.4.1.1.2. Scan QR code
6.4.1.1.3. Location based judgement
6.4.2. Confirm collection by restaurant
6.4.3. No confirmation from both parties
6.4.3.1. Remind user after collection time