1. Types
1.1. Complex
1.1.1. EX: buying computer
1.2. Dissonance-Reducing
1.2.1. Ex: carpeting
1.3. Habitual
1.3.1. Ex:buying salt
1.4. Variety-Seeking
1.4.1. EX: cookies
2. The Buyer Decision Process
2.1. Need Recognition
2.2. Information Search
2.3. Evaluation of Alternatives
2.4. Purchase Decision
2.5. Postpurchase Behavior
3. The Buyer Decision Process for New Products
3.1. Stages
3.1.1. Awareness
3.1.2. Interest
3.1.3. Evaluation
3.1.4. Trial
3.1.5. Adoption
3.2. Individual Differences in Innovativeness
3.2.1. Early-Adopters
3.2.2. Early-Majority
3.2.2.1. Late-Majority
3.2.3. Laggards
3.3. Influence of Product Characteristics on Rate of Adoption
3.3.1. Relative advantage
3.3.2. Compatibility
3.3.3. Complexity
3.3.4. Divisibility
3.3.5. Communicability
4. Model
4.1. Marketing
4.1.1. 4P
4.1.1.1. Product
4.1.1.2. Price
4.1.1.3. Place
4.1.1.4. Promotion
4.2. Other Stimuli
4.2.1. Economic
4.2.2. Technological
4.2.3. Social
4.2.4. Cultural
4.3. Buyer's black box
4.3.1. characteristics
4.3.2. Buyer's decision process
4.4. Buyer responses
4.4.1. Buying attitudes and preferences
4.4.2. Purchase behavior
5. Characteristics Afffecting Consumer Behavior
5.1. Cultural Factors
5.1.1. Culture
5.1.2. Subculture
5.1.3. Social class
5.1.3.1. Upper Class
5.1.3.2. Middle
5.1.3.3. Working
5.1.3.4. Lower lass
5.2. Social
5.2.1. Groups and Social Networks
5.2.1.1. Word-of-Mouth Influence and Buzz Marketing
5.2.1.2. Online Social Networks
5.2.1.3. Family
5.2.1.4. Roles and Status
5.3. Personal Factors
5.3.1. Age and Life-Cycle Stage
5.3.2. Occupation
5.3.3. Lifestyle
5.3.4. Personality and Self-Concept
5.4. Psychological
5.4.1. Motivation
5.4.2. Perception
5.4.3. Learning
5.4.3.1. Drives
5.4.3.2. Stimuli
5.4.3.3. Cues
5.4.3.4. Reinforcement
5.4.4. Beliefs and Attitudes