Strategic Map

Get Started. It's Free
or sign up with your email address
Strategic Map by Mind Map: Strategic Map

1. Brand

1.1. Target Audiences

1.1.1. Prioritization

1.1.1.1. Opportunity

1.1.1.2. Demand

1.1.1.3. Competition

1.1.1.4. Experience

1.1.1.5. Specialization

1.1.2. Reach

1.1.2.1. Local

1.1.2.2. Regional

1.1.2.3. National

1.1.2.4. Global

1.1.3. Personas

1.1.3.1. Motivations

1.1.3.2. Buying Factors

1.1.3.3. Activities

1.1.3.4. Demo / Firmo / Psyco -graphics

1.2. Positioning

1.2.1. Value Propositions 3 - 4 Max

1.2.1.1. Definition

1.2.1.2. Promise

1.2.1.3. Outcomes

1.2.1.4. Proof

1.2.1.5. Aspirations

1.2.2. Key Messages

1.2.2.1. Short Identifier ( Who )

1.2.2.2. Flag In the Ground ( Why )

1.2.2.3. Elevator Pitch ( What )

1.2.2.4. Position Statement ( How )

1.2.2.5. Slogan

1.3. Identity

1.3.1. Brand Voice

1.3.1.1. Persona

1.3.1.2. Tone

1.3.1.3. Language

1.3.1.4. Purpose

1.3.2. Colors, Fonts & Patterns

1.3.3. Logo

1.3.4. Imagery

2. Culture

2.1. Values

2.1.1. Values 5 - 7 Max

2.1.2. To Live By Statements

2.1.3. Manifesto

2.2. Vision

2.2.1. Vision Statement

2.2.2. BHAGs

2.2.3. Our Why

2.3. Mission

2.3.1. Mission Statement

2.3.2. Organizational Principles

2.3.3. Six-Year Ambitions

2.3.4. Three-Year Targets

2.3.5. One-Year Goals

2.3.6. Key Objectives

2.3.7. Market Approach

2.3.7.1. Classic: Be Big

2.3.7.2. Visionary: Be First

2.3.7.3. Adaptive: Be Fast

2.4. Team Canvas

2.4.1. Common Goals

2.4.2. Personal Goals

2.4.3. Needs & Expectations

3. Marketing

3.1. Brand Awareness

3.1.1. Public Relations

3.1.2. Brand Advertising

3.2. Targeted Campaigns

3.2.1. Awareness

3.2.2. Engagement

3.2.3. Conversion

3.2.4. Nurturing

3.3. Website

3.4. Tools

3.4.1. Automation

4. Sales

4.1. Products / Services

4.1.1. Structure

4.1.1.1. Loss Leaders

4.1.1.2. Growth Drivers

4.1.2. Capabilities

4.1.3. Pricing

4.1.4. Roadmap

4.1.5. Messaging

4.2. Critical Sales Path

4.2.1. Activities

4.2.2. Tools

4.2.3. KPIs

4.3. Tools

4.3.1. CRM

5. Customer Experience

5.1. Customer Drivers

5.1.1. Community

5.1.2. Life

5.1.3. Emotional

5.1.4. Functional

5.2. CX Vision

5.2.1. Success Metrics

5.2.2. Moment Map

5.3. CX Actions

5.3.1. Embrace

5.3.2. Avoid

5.4. Tools

5.4.1. Client Dashboard

5.4.2. Feedback

6. Operations

6.1. Organization

6.1.1. Leadership Team

6.1.2. Org Chart

6.1.2.1. RACI Plan

6.1.3. Divisions

6.2. Strategic System

6.2.1. Meeting Rhythm

6.2.2. KPIs

6.2.3. Strategic Planning

6.2.4. Innovation Planning

6.2.5. Issue Solving

6.2.6. Action Plan & Accountability

6.3. Financial

6.3.1. Cost Structure

6.3.2. Asset Utilization

6.3.3. Offering Expansion

7. Data

7.1. Quantitative

7.2. Qualitative

7.2.1. Internal

7.2.1.1. Team Surveys

7.2.1.2. SWOT

7.2.1.3. 360s

7.2.2. External

7.2.2.1. Prospect Surveys

7.2.2.2. Customer Surveys

7.2.2.3. Competitor Research

7.3. Tools

7.3.1. Warehouse

7.3.2. Visualization

8. Placement TBD

8.1. Partnerships

8.2. Forecasting

8.3. Legal

8.4. Facilities / Physical Structure

8.4.1. Market Analysis