Operation Reopen Playbook

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Operation Reopen Playbook by Mind Map: Operation Reopen Playbook

1. Chapter 1: Leadership

1.1. Note on Leadership

2. Chapter 2: Letting Your Community Know Your Open

2.1. Video to Customers

2.2. Banner or Pop Up Updates on the Website

2.3. Broadcasting to all marketing channels

2.4. Communicating with customers on the phone

2.5. Reinforcing the message

2.6. Reviews

3. Chapter 3: Optimizing Marketing to Drive Leads

3.1. Reviewing Existing Campaigns and Shifting Spend from Underperformers to Overperformers

3.2. Less Expensive Marketing Channels Due to Decreased Competition

3.3. Customer Specific Campaigns

4. Chapter 10: Tune-Ups and Regular Maintenance

4.1. Introduction and Advantages

4.2. Prioritizing Customers by Urgency or Necessity

4.3. Pitching the introduction of tune-ups and regular maintenance

4.4. Staying on top of recurring billing

5. Chapter 5: Service Experience

5.1. Financing

5.1.1. As a conversion tactic

5.1.2. Leveraging special rates

5.1.3. Financing for repairs and devices

5.2. In-Home, Curbside, and Drop-Off Service

5.3. Selling From A Distance

6. Chapter 6: Contactless Experiences

6.1. Customer Authorizations/Approvals/Payments Remotely

6.2. Mitigating Employee In-Office Exposure

6.3. Handling Supplier Deliveries

7. Chapter 7: Safety Measures

7.1. Enforcing Safety and Driving Compliance Through Managed Workflows and Forms

7.2. Keeping the business and workstation sanitized

7.3. Getting PPE and Cleaning Supplies

8. Chapter 8: Predicting The Future

8.1. Measuring What Matters with Data

8.1.1. Most Important Metrics to Track

8.1.2. Setting Up Goals, Limits, and Alerts

9. Chapter 9: Transitioning Operations to Work From Home

9.1. Equipment

9.2. Software Tools

9.3. Tactics and Procedures

10. Chapter 10: Reducing Costs

10.1. Using Data

10.2. Negotiating

10.2.1. Suppliers

10.2.2. Partners/Providers

10.2.3. Landlords

10.3. Layoffs

10.3.1. When to Consider

10.3.2. How to do it right

11. Chapter 11: Government Assistance and Action

11.1. Tax Information

11.2. Small Business Assistance

11.3. CARES Act

11.4. PPP Applications

12. Chapter 12: The New Normal

12.1. What the world will look like when it returns to normal.