Operation Reopen Playbook
by Matt Zieminski
1. Chapter 7: Safety Measures
1.1. Enforcing Safety and Driving Compliance Through Managed Workflows and Forms
1.2. Keeping the business and workstation sanitized
1.3. Getting PPE and Cleaning Supplies
2. Chapter 8: Predicting The Future
2.1. Measuring What Matters with Data
2.1.1. Most Important Metrics to Track
2.1.2. Setting Up Goals, Limits, and Alerts
3. Chapter 9: Transitioning Operations to Work From Home
3.1. Equipment
3.2. Software Tools
3.3. Tactics and Procedures
4. Chapter 10: Reducing Costs
4.1. Using Data
4.2. Negotiating
4.2.1. Suppliers
4.2.2. Partners/Providers
4.2.3. Landlords
4.3. Layoffs
4.3.1. When to Consider
4.3.2. How to do it right
5. Chapter 11: Government Assistance and Action
5.1. Tax Information
5.2. Small Business Assistance
5.3. CARES Act
5.4. PPP Applications
6. Chapter 12: The New Normal
6.1. What the world will look like when it returns to normal.
7. Chapter 1: Leadership
7.1. Note on Leadership
8. Chapter 2: Letting Your Community Know Your Open
8.1. Video to Customers
8.2. Banner or Pop Up Updates on the Website
8.3. Broadcasting to all marketing channels
8.4. Communicating with customers on the phone
8.5. Reinforcing the message
8.6. Reviews
9. Chapter 3: Optimizing Marketing to Drive Leads
9.1. Reviewing Existing Campaigns and Shifting Spend from Underperformers to Overperformers
9.2. Less Expensive Marketing Channels Due to Decreased Competition
9.3. Customer Specific Campaigns
10. Chapter 10: Tune-Ups and Regular Maintenance
10.1. Introduction and Advantages
10.2. Prioritizing Customers by Urgency or Necessity
10.3. Pitching the introduction of tune-ups and regular maintenance
10.4. Staying on top of recurring billing
11. Chapter 5: Service Experience
11.1. Financing
11.1.1. As a conversion tactic
11.1.2. Leveraging special rates
11.1.3. Financing for repairs and devices