STRATEGY

1. operational efficiency

1.1. Strategic positioning

1.2. activities better to rivals

1.3. insufficient

1.4. EO

1.5. productivity frontier

1.5.1. new technologies, approaches, management and supplies

1.5.1.1. learning organization

1.5.1.1.1. competitive convergence

1.5.2. sum of best practices

2. competitive strategy

2.1. unique and valuable position

2.1.1. Trade-offs

2.1.1.1. delimit what a company offers

2.1.1.1.1. custom-made activities

2.1.1.1.2. decisions to compete in a certain way

2.1.1.2. they create a need to choose

2.1.1.2.1. contradictions in image or reputation

2.1.1.3. choose what will not be done

2.1.1.4. leadership

2.1.1.4.1. strategic continuity

2.1.1.4.2. exclusive position of the company

2.2. top value chain

2.3. set of activities

2.3.1. to be different

2.3.1.1. positioning

2.3.1.1.1. sustainable

2.3.1.1.2. access

2.3.1.1.3. needs