Standard Operating Procedure
by Abdullh Mahmud
1. Step 1: Client Meeting [1 Hour] (10-15 Minutes) Kick Off Meeting
1.1. Introductory Client Meeting
1.2. Understanding Client expectation
1.2.1. Short time & long time client growth goal
1.2.2. Organic Traffic Growth Target
1.2.3. Current Organic Visitor
1.2.4. Project time frame
1.2.5. Major Business Competitors
1.3. Knowing about client product
1.4. Client Asset
1.4.1. Audience Persona
1.4.2. Current Sales, Current Data
1.4.3. Resource Tools
1.4.4. Previous PPC Report & Keywords
1.5. Educating Client about our method [Client Manual]
1.5.1. TIme
1.6. Client Platform Information
1.6.1. CMS
2. Step 2: Study & Expectation Match [4 hours]
2.1. Niche Study
2.2. Research the Business
2.2.1. Research the target market and audience
2.2.2. Brand Guidelines
2.2.3. Customer Persona
2.3. Market Study
2.4. Competitor Study [advantages]
2.5. Our opportunity
2.6. Findout The business problem
2.7. Weakness
2.8. Involve content department
2.9. Overcome
2.10. Client Ideas & Expectation Review & Crossmatch and set
2.11. Decision
3. Step 3 2nd Client Meeting [1 Hour]
3.1. 2nd Meeting about opinion about there expectation
3.2. Green/Red Signal
3.3. Our Deliverables
3.4. Primary Finding vs compitior [Sales & Project Manager]
3.5. Explaining our expectation
3.5.1. Marketing Positioning
4. Step: 4 ON Boarding [1 Hour]
4.1. Send On boarding Form
4.2. Access Checkup
5. Step: 5 Website Audit [2 Hours]
5.1. Technical SEO Checkup
5.2. Light On page + Off Page
5.3. Create Requirement for fix all those issues and submit to the right dept
6. Step: 6 Strategy & Plan [4 Hours]
6.1. Current Data Analysis
6.2. Competitor Research
6.3. Team Meeting &Work Distribution
6.3.1. Goal Setup
6.4. On Page SEO
6.4.1. Proper Blog Post Optimization
6.4.2. Existing Post optimizaton for low hanging fruit
6.4.3. Monthly Blog Content Plan
6.5. Off Page
6.5.1. Link Goal
6.5.2. Keyword Research
6.5.3. Marketing Content Plan