Storefront optimisation

1. Graphic design

1.1. Feature graphic

1.1.1. Camila

1.2. Screenshots

1.2.1. Camila (90%)

1.2.2. Game team (10%)

2. Illustration

2.1. Icon illustrations

2.1.1. Game team (50%)

2.1.2. Outsourcing (50%)

2.2. Screenshot assets

2.2.1. Game team

2.3. Feature graphic (Keyart)

2.3.1. Game team

3. Copy

3.1. Keywords

3.1.1. Chris

3.2. Text metadata

3.2.1. Chris

4. Video production

4.1. Gameplay trailers

4.1.1. Markus

5. Market research

5.1. Concept testing

5.1.1. Fake store page asset production

5.1.1.1. Markus (Video)

5.1.1.2. Game teams (Screenshots)

5.1.2. Test management

5.1.2.1. Chris/Justine

5.2. Positioning

5.2.1. Chris