1. "Love comes from within"
1.1. February
1.1.1. Facebook
1.1.1.1. Posts
1.1.1.1.1. Brand teaser videos
1.1.1.1.2. Valentine's Day collection launch & advertising
1.1.1.1.3. Last Days sales season
1.1.2. Instagram
1.1.2.1. Stories
1.1.2.1.1. Valentine's Day collection launch
1.1.2.1.2. Valentine's Day
1.1.2.1.3. Last Days sales season
1.1.2.2. Posts
1.1.2.2.1. Valentine's Day collection launch & advertising
1.1.2.2.2. Brand teaser videos
1.1.2.2.3. How to use the Love patches
1.1.2.2.4. Last Days sales season
1.1.3. YouTube
1.1.3.1. Videos
1.1.3.1.1. Brand teaser videos
1.1.4. Website
1.1.4.1. Valentine's Day collection launch
2. "Love your jeans, Love your body"
2.1. September
2.1.1. Facebook
2.1.1.1. Posts
2.1.1.1.1. Launch event & contest
2.1.1.1.2. Salsa girl winner announcement
2.1.1.1.3. Making off campaign
2.1.2. Instagram
2.1.2.1. Lives
2.1.2.1.1. Launch event
2.1.2.2. Stories
2.1.2.2.1. Influencers Interviews
2.1.2.2.2. Voting poll
2.1.2.2.3. Winner announcement
2.1.2.3. Posts
2.1.2.3.1. Photoshoot winner
2.1.2.3.2. Making off campaign
2.1.2.3.3. Launch event
2.1.3. YouTube
2.1.3.1. Videos
2.1.3.1.1. Making off campaign
2.1.4. Website
2.1.4.1. Launch event & contest
2.2. October
2.2.1. Facebook
2.2.1.1. Posts
2.2.1.1.1. DIY customize jeans
2.2.1.1.2. 1st Salsa jeans
2.2.1.1.3. Best outfits with Salsa jeans
2.2.2. Instagram
2.2.2.1. Stories
2.2.2.1.1. Challenge customize jeans
2.2.2.1.2. Best 13 ways to use Salsa jeans
2.2.2.2. Posts
2.2.2.2.1. DIY customize jeans
2.2.2.2.2. Challenge customize jeans
2.2.2.3. IGTV's
2.2.2.3.1. Best 13 ways to use Salsa jeans
2.2.3. YouTube
2.2.3.1. Videos
2.2.3.1.1. DIY customize jeans
2.2.4. Website
2.2.4.1. Best outfit Salsa jeans
3. "Your true self is meant to be shared"
3.1. November
3.1.1. Facebook
3.1.1.1. Posts
3.1.1.1.1. Christmas candidatures
3.1.1.1.2. Black Friday
3.1.2. Instagram
3.1.2.1. Stories
3.1.2.1.1. Call to action for Christmas candidatures
3.1.2.2. Posts
3.1.2.2.1. Christmas candidatures
3.1.2.2.2. Photoshoot release Christmas campaign
3.1.2.2.3. Black Friday
3.1.3. Website
3.1.3.1. Christmas candidatures
3.1.3.2. Black Friday
3.2. December
3.2.1. Facebook
3.2.1.1. Posts
3.2.1.1.1. Christmas Day
3.2.1.1.2. After Christmas Promotional Code
3.2.2. Instagram
3.2.2.1. Stories
3.2.2.1.1. Testimonials of consumers in the Christmas campaign
3.2.2.1.2. After Christmas Promotional Code
3.2.2.2. Posts
3.2.2.2.1. Photoshoot release Christmas campaign
3.2.2.2.2. Daily Christmas countdown videos with influencers
3.2.2.2.3. Christmas Day
3.2.2.2.4. After Christmas Promotional Code
3.2.3. YouTube
3.2.3.1. Videos
3.2.3.1.1. Daily Christmas countdown videos with influencers
3.2.4. Website
3.2.4.1. After Christmas Promotional Code
4. "New year, same me"
4.1. January
4.1.1. Facebook
4.1.1.1. Posts
4.1.1.1.1. New Year
4.1.1.1.2. Body positivity articles and news
4.1.1.1.3. VOXPOP action video with first customers of the year
4.1.1.1.4. Sales season announcement
4.1.2. Instagram
4.1.2.1. Stories
4.1.2.1.1. VOXPOP action video with first customers of the year
4.1.2.1.2. "Recreate an old picture with Salsa jeans" challenge
4.1.2.1.3. Sales season announcement
4.1.2.2. Posts
4.1.2.2.1. New Year
4.1.2.2.2. "Recreate an old picture with Salsa jeans" challenge
4.1.2.2.3. Sales season announcement
4.1.3. YouTube
4.1.3.1. Videos
4.1.3.1.1. VOXPOP action video with first customers of the year
4.1.4. Website
4.1.4.1. Sales season announcement
5. "Be Dedicated. Be Authentic. Be Daring. - DAD"
5.1. March
5.1.1. Facebook
5.1.1.1. Posts
5.1.1.1.1. Dad's life advice articles
5.1.1.1.2. Father's Day
5.1.1.1.3. Father's Day storytelling video
5.1.2. Instagram
5.1.2.1. Stories
5.1.2.1.1. Challenge "Recreate Dad's outfits"
5.1.2.1.2. Father's Day
5.1.2.1.3. Father's Day storytelling video
5.1.2.2. Posts
5.1.2.2.1. Challenge "Recreate Dad's outfits"
5.1.2.2.2. Father's Day
5.1.2.2.3. Father's Day storytelling video
5.1.2.2.4. "Spring is out enjoy the Sun!"
5.1.3. YouTube
5.1.3.1. Videos
5.1.3.1.1. Father's Day storytelling video
5.1.4. Website
5.1.4.1. Dad's life advice articles
5.1.4.2. Father's Day
6. "Make everyday a Salsa dance"
6.1. April
6.1.1. Facebook
6.1.1.1. Posts
6.1.1.1.1. April Fools' Day
6.1.1.1.2. Promote Salsa dance LIVE classes
6.1.1.1.3. World Dance Day
6.1.2. Instagram
6.1.2.1. Stories
6.1.2.1.1. Promote Salsa dance LIVE classes
6.1.2.1.2. #Salsagirls dance videos
6.1.2.2. Posts
6.1.2.2.1. April Fools' Day
6.1.2.2.2. #Salsagirls dance videos
6.1.2.2.3. Photoshoot release Mother's Day campaign
6.1.2.2.4. World Dance Day
6.1.3. YouTube
6.1.3.1. LIVE's
6.1.3.1.1. Salsa dance LIVE classes
7. "Be Memorable. Be Original. Be More. - MOM"
7.1. May
7.1.1. Facebook
7.1.1.1. Posts
7.1.1.1.1. Labor Day
7.1.1.1.2. Mother's Day
7.1.1.1.3. Mother's Day storytelling video
7.1.1.1.4. Mom's life advice articles
7.1.1.1.5. Iconic Women in History
7.1.1.1.6. International Women's Day
7.1.2. Instagram
7.1.2.1. Stories
7.1.2.1.1. Mother's Day storytelling video
7.1.2.2. Posts
7.1.2.2.1. Labor Day
7.1.2.2.2. Mother's Day
7.1.2.2.3. Mother's Day storytelling video
7.1.2.2.4. International Women's Day
7.1.3. YouTube
7.1.3.1. Videos
7.1.3.1.1. Mother's Day storytelling video
7.1.4. Website
7.1.4.1. International Women's Day
7.1.4.2. Mom's life advice articles
8. "All Bodies are Summer Bodies"
8.1. June
8.1.1. Facebook
8.1.1.1. LIVE's
8.1.1.1.1. "Love your jeans, Love your body" LIVE Talks
8.1.1.2. Posts
8.1.1.2.1. Brand teaser videos
8.1.1.2.2. Body positivity articles
8.1.1.2.3. "Summer is coming"
8.1.2. Instagram
8.1.2.1. Stories
8.1.2.1.1. "How Salsa jeans boosted my self-esteem"
8.1.2.2. Posts
8.1.2.2.1. Brand teaser videos
8.1.2.2.2. "Summer is coming"
8.1.2.2.3. "Summer is out"
8.1.2.2.4. "How Salsa jeans boosted my self-esteem"
8.1.3. YouTube
8.1.3.1. Videos
8.1.3.1.1. Brand teaser videos
8.1.4. Website
8.1.4.1. Body positivity articles
8.2. July
8.2.1. Facebook
8.2.1.1. LIVE's
8.2.1.1.1. "Love your jeans, Love your body" LIVE Talks
8.2.1.2. Posts
8.2.1.2.1. Body positivity articles
8.2.2. Instagram
8.2.2.1. Stories
8.2.2.1.1. NOS Alive Festival
8.2.2.1.2. "How Salsa jeans boosted my self-esteem"
8.2.2.2. Posts
8.2.2.2.1. NOS Alive Festival
8.2.2.2.2. "How Salsa jeans boosted my self-esteem"
8.2.2.3. IGTV's
8.2.2.3.1. "How Salsa jeans boosted my self-esteem"
8.2.3. Website
8.2.3.1. Body positivity articles
8.3. August
8.3.1. Facebook
8.3.1.1. Posts
8.3.1.1.1. Sales season announcement
8.3.1.1.2. Body positivity articles
8.3.2. Instagram
8.3.2.1. Stories
8.3.2.1.1. Sales season announcement
8.3.2.1.2. "How Salsa jeans fit every body size and shape"
8.3.2.2. Posts
8.3.2.2.1. Sales season announcement
8.3.2.2.2. "How Salsa jeans fit every body size and shape"
8.3.3. Website
8.3.3.1. Body positivity articles
8.3.3.2. Sales season announcement