Sales promotion

1. BOGOF

2. Price reduction

2.1. loyalty card/money-off coupon

2.2. flash sales/limited time

3. Competitions

3.1. lucky draw

4. Point-of-sale displays and demonstrations

4.1. attractive

5. Free samples

5.1. new product/customers

6. Product placement

6.1. expensive/negative image

7. After-sales service

7.1. expensive products

7.2. get warranty period

7.2.1. no repair fees

8. Gifts

8.1. buying a car

8.1.1. get umbrella, free petrol