Business Essentials (Unit 2)
by Joey Tan
1. External Environment of a Business
1.1. 1) Changes to the economy
1.2. 2) Threats from competitors
1.3. 3) Political factors
1.4. 4) Government regulations
1.5. 5) The industry itself
2. SWOT Analysis
2.1. S: Strength
2.2. W: Weakness
2.3. O: Opportunities
2.4. T: Threats
3. Globalisation
3.1. Positive Effects
3.1.1. 1) Better Products
3.1.2. 2) Security
3.2. Negative Effects
3.2.1. 1) Environmental Damage
3.2.2. 2) Fluctuation in prices
3.2.3. 3) Job insecurity