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Digital Marketing Strategy by Mind Map: Digital Marketing Strategy
5.0 stars - 47 reviews range from 0 to 5

Digital Marketing Strategy

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Mobile Mkt

Mobile / Tablet Apps (Hearing Performance Test)

Microsites

Hearing Tests Lead Generation

Hearing Heath Thematic Blog

Lead Generation Solutions

Social Mkt

Platforms

Facebook, MiniSom Portugal, Audionova (FR), Audionova (ES), Audionova (IT)

YouTube / Vimeo, Branded Channels

Digital Marketing Campaigns

Search Interception (Google AdWords) > Leads

Display Advertising Banners (Networks) > Awareness

Rich Media Campaigns (Awareness )

Social Campaigns (FaceBook ads)

Web Site

MiniSom / AudioNova

Search Optimization

On Site Communication

Form Optimization + Multi Variate Tests

Adaptation for other languages (Audionova)

Analytics & Report

Web Site and Social Media Metrics

Competitive Intelligence

ORM (Online Clipping)

Competitors Analysis and Insights

Offline / Online impact

Report Meetings, KPI analysis

Content Marketing

Video

Concepts, Production, Airing

Text

Concepts, Production, Publishing

Multimedia

photos, Animated Concepts

E-Mail Mkt

Database Management

Mail Shots management (anti-spam best practices)

Newsletters and Promotional E-Cards

Autoresponder (alerts to maintenance, batteries etc.)