Digital Marketing Strategy

Get Started. It's Free
or sign up with your email address
Rocket clouds
Digital Marketing Strategy by Mind Map: Digital Marketing Strategy

1. Mobile Mkt

1.1. Mobile / Tablet Apps (Hearing Performance Test)

2. Microsites

2.1. Hearing Tests Lead Generation

2.2. Hearing Heath Thematic Blog

2.3. Lead Generation Solutions

3. Social Mkt

3.1. Platforms

3.1.1. Facebook

3.1.1.1. MiniSom Portugal

3.1.1.2. Audionova (FR)

3.1.1.3. Audionova (ES)

3.1.1.4. Audionova (IT)

3.1.2. YouTube / Vimeo

3.1.2.1. Branded Channels

4. Digital Marketing Campaigns

4.1. Search Interception (Google AdWords) > Leads

4.2. Display Advertising Banners (Networks) > Awareness

4.3. Rich Media Campaigns (Awareness )

4.4. Social Campaigns (FaceBook ads)

5. Web Site

5.1. MiniSom / AudioNova

5.1.1. Search Optimization

5.1.2. On Site Communication

5.1.3. Form Optimization + Multi Variate Tests

5.1.4. Adaptation for other languages (Audionova)

6. Analytics & Report

6.1. Web Site and Social Media Metrics

6.2. Competitive Intelligence

6.2.1. ORM (Online Clipping)

6.2.2. Competitors Analysis and Insights

6.2.3. Offline / Online impact

6.3. Report Meetings, KPI analysis

7. Content Marketing

7.1. Video

7.1.1. Concepts, Production, Airing

7.2. Text

7.2.1. Concepts, Production, Publishing

7.3. Multimedia

7.3.1. photos, Animated Concepts

8. E-Mail Mkt

8.1. Database Management

8.2. Mail Shots management (anti-spam best practices)

8.3. Newsletters and Promotional E-Cards

8.4. Autoresponder (alerts to maintenance, batteries etc.)