Toursim Reimagined
by Tom Bryant
1. What are our Key COVID-19-related tourism challenges?
1.1. Travel restrictions, entry bans
1.2. Social Distancing (eg, airlines, restaurants, tours)
1.3. Cleaning & hygiene (eg, airlines, hotels, rental cars)
1.4. Attractions closed (eg, museums, hotels, parks)
1.5. World Heritage Sites closed
1.6. Event cancellations, eg, concerts, sports
1.7. Availability & expense of airline flights
1.8. Quarantine rules (eg, 2-week quarantine upon arrival)
1.9. Understanding and being uptodate on all WHO, UNWTO guidelines
2. What are our pandemic immediate response & solutions?
2.1. Applying for gov funding & assistance
2.2. Adapting business and offerings
2.3. Following new WHO, UNWTO Guidelines
2.4. Following MY Gov guidelines
2.5. Downsizing business in response to lower volume and lower margins
3. What are new opportunities for us?
3.1. Changing business model and/or services provided
3.2. New digital experiences to promote, eg, virtual tours, education, videos, speakers
3.3. Reinventing destination & services with environmental sustainability
4. What do we want to give our participants?
4.1. Understanding of impact across sectors and types of tourism
4.2. Immediate response & actions they can take, eg, gov funding, UNWTO guidelines
4.3. New opportunities for them
4.4. Examples of innovation & reopening
4.5. Survival mindsets & attitudes
4.5.1. Leadership of change
4.5.2. Closed vs Growth Mindset
4.6. A forum to share (frustrations & solutions)
4.7. HOPE!
5. Key General Areas
5.1. Attracting
5.1.1. Important to restore confidence & build trust
5.2. Accomodating
5.3. Entertaining
5.4. Educating
6. Types of tourism
6.1. Leisure
6.1.1. Seaside Resorts
6.2. Cultural
6.2.1. Village/Community
6.2.2. Music
6.2.3. Festivals
6.3. Adventure
6.3.1. Jungle Treks
6.3.2. Rafting
6.3.3. Diving/snorkling
6.4. Educational
6.4.1. School, Uni trips
6.4.2. Research (eg, Danum Valley)
6.5. Business
6.5.1. Individual business travel
6.5.2. International conferences