1. Empathy Map
1.1. Customer Persona [Reiko]
1.1.1. What she
1.1.1.1. Sees
1.1.1.1.1. Well-designed office space
1.1.1.1.2. Meet-up with other users
1.1.1.2. Hears
1.1.1.2.1. Cozy music
1.1.1.3. Does
1.1.1.3.1. Communicates with other members
1.1.1.3.2. Creates new business relationship
1.1.1.4. Thinks
1.1.1.4.1. Wants to build up networks
1.1.1.4.2. Wants to find business opportunities
1.1.1.5. Feels
1.1.1.5.1. Relaxing atmosphere
1.1.1.5.2. Entrepreneurial spirit
1.1.1.5.3. Cool vibes
1.1.1.6. Communal spaces to promote collaboration
1.1.2. Pains
1.1.2.1. Crowded co-working space
1.1.2.2. Less privacy
1.1.2.3. Higher fees
1.1.3. Gains
1.1.3.1. Joins in networking events
1.1.3.1.1. Gets acquainted with people from other industries
1.1.3.1.2. Finds new (potential) clients/business partners
1.1.3.2. Improves work efficiency
1.1.3.2.1. Cost efficiency
1.1.3.3. Chic, cozy atmosphere like cafe
1.1.3.3.1. Enhances motivation
2. Map of Customer Experience of Regus
2.1. Jobs
2.1.1. Uses co-working space
2.1.2. Uses conference rooms
2.1.3. Uses secretary services
2.1.4. Product/Service
2.1.4.1. Co-working space with innovative atmosphere
2.1.4.2. Networking events for members
2.2. Pains
2.2.1. Less communications with other users
2.3. Gains
2.3.1. More locations
2.3.2. More privacy-focused office space
2.3.3. More affordable fees
2.3.4. Gorgeous atomosphere
3. Value Proposition of WeWork
3.1. Gain Creators
3.1.1. User networks
3.1.2. Entrepreneurial atmosphere
3.1.3. Fashionable cafe-like interior design
3.2. Pain Relievers
3.2.1. Increasing locations
3.2.2. Increasing variety of office types
3.3. Brand image
3.3.1. The We Company Story | WeWork
3.3.1.1. Community
3.3.1.1.1. Additional value in office spaces
3.3.1.2. Technology
3.3.1.2.1. Optimization of facilities
3.3.1.2.2. Speed in expantion
3.3.1.3. Flexibility
3.3.1.3.1. Allows diversity in the way of working
3.3.1.4. Cost efficiency
3.3.2. "Platform designed to bring people to live purpose-driven lives"
4. Customer Segment
4.1. Demographic
4.1.1. Ages
4.1.1.1. 20-50
4.1.1.2. Millenials
4.1.2. Occupations
4.1.2.1. Startup employees
4.1.2.2. Freelancers
4.1.2.3. Nomad workers
4.1.2.4. Entrepreneurs
4.2. Geographic
4.2.1. Urban resident
4.2.1.1. New York
4.2.1.2. Seattle
4.2.1.3. Montreal
4.2.1.4. Singapore
4.2.1.5. Tokyo
4.2.1.6. Sydney
4.3. Psychographic
4.3.1. Aspire to be innovative
4.3.2. Nurture entrepreneurship
4.3.3. Open-minded
4.3.4. Minimalists
4.4. Behavioral
4.4.1. Refer to
4.4.1.1. Interested in self-enrichment
4.4.1.2. Tech-savvy
4.4.1.2.1. Uses laptop in the co-working space
4.4.1.3. Communicative
4.4.1.3.1. Exchanges information with other people
4.4.1.3.2. Meets with clients