Fast Fashion and influencer culture

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Fast Fashion and influencer culture by Mind Map: Fast Fashion and influencer culture

1. Instagram Influencers

1.1. 1. What role do influencers play in the increased rate of fast fashion consumption?

1.1.1. Too broad

1.2. 2. To what extent are influencers aware of the negative effects of fast fashion, or are they simply blinded by money and celebrity culture?

1.2.1. This will hard to measure. can't interview influencers

1.3. 3. Why do people continue to follow and buy into fast fashion products promoted by influencers? Perhaps a education or social class issue?

1.3.1. Interview/survey data on young girls and how much they buy into fast fashion products, how their decisions are influenced by instagram

1.4. 4. The 'authenticity' of influencers and the effect this has on young women's buying habits?

1.4.1. Could interview young women. But no way of proving that the instagram fashion industry is 'unauthentic' or 'fake'.

1.5. 5. How does the promotion cycle of fashion influence young women's content pursuit of the 'ideal self'?

1.5.1. This is too close to the common area of women and body image.

2. Climate change

2.1. 1. Are influencers aware of the impacts of fast fashion on climate change?

2.1.1. No way of proving this

2.2. 2. Do people promoting fast fashion also speak out about climate change, is there a lack of understanding, the pursuit of money overriding the environment?

2.2.1. Perhaps could change this question to 'people buying into fast fashion'

2.3. 3. How is climate change and racism linked with regard to the fast fashion and influencer culture?

2.3.1. We already know this is true, been studied. Could bring these points into a more specific area of debate nonetheless

2.4. 4. Is shopping sustainably an elitist middle class concept?

2.4.1. Could interview young women, also surveys to understand whether people buying into fast fashion do so because of class and education.

3. Racial Inequalities

3.1. 1. The role of performative activism on instagram and why influencers claiming to be part of the black lives matter movement continue to promote fast fashion brands.

3.1.1. Could link this to consumer buying habits in order to make it researchable

3.2. 2. Are consumers ignorant or unaware of the racial inequalities in the fast fashion industry? Or does the desire to be fashionable override these inequalities?

3.2.1. Questionnaires and interviews here, alongside class and sustainability?