GOFOUNDERS |Best Strategy to Launch New Product

GOFOUNDERS |Best Strategy to Launch New Product by Go Founders

1. Today, everyone is trying a get a hold on the market while earning maximum profitability. Everyday millions of organisations are launching new products which can change the future of world but not every one of them achieves success. It is very difficult to gain success with a new product launch in the market unless your product is revolutionary or you have the right strategy to launch and advertise the product. GoFounders launched its product Artificial Intelligence-powered product, Onpassive, which is really revolutionary and has the capability to improve the productivity and performance of the organisation.

2. The most crucial period for an organisation is its product launch. If you have the right product marketing tips and product launching tips than your product will be absolutely a success. The most important strategy for a business should be how to improve the marketing of its product. GoFounders has some of the best product marketing tips and strategy in the market which has provided ONPASSIVE the perfect product launch ever.

3. Have you ever noticed how few big brands are experimenting with their logo designs by changing the shape and color and sometimes renaming the entire name of the brand? Do you even know why they do so?

4. These are part of product launch strategy, and the process is calledProduct Launch. Every company adopts re-launching their business in every 7 to 10 years.

5. But how a Product Launch helps?

6. Below are the following advantages about Why You Need a Product launch:

7. 1. It helps to create a new and improved impression on the audience

8. 2. It also draws the attention of their potential customers

9. 3. Competitive advantage is another plus point of launching your products

10. 4. It helps in expanding your business to other marketplaces

11. 5. Your brands align with all the products and services offered

12. Now, lets look into the factors that could help you identify the need of a Product launch:

13. * Expansion to International Market:

14. International data suggests nearly 58% of small timer businesses have potential customers in the international market, and only 72% of the companies plan to grow their foreign customer every year.

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16. In such cases, when you expand your business to potential marketplaces outside your country, at that time your brand needs a transformation to make it acceptable for the customers existing in those marketplaces.

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18. It includes changing the brand name itself. For example,Raiderwas changed toTwixto match the international brand name in1991.

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20. * Brand Repositioning:

21. Whenever a company feels its brand name needs a distinctive place in the market, it applies for brand repositioning strategies by changing its values and offerings. Usually in niche market, identification is the first step in developing repositioning strategies. When a brand value is created, it is mostly done to succeed in that marketplace. For example, Walmart earned the highest revenue-generating corporation's position in the world in 2010 when it changed its oficial slogan from Always Low Prices to Save Money.

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23. * The arrival of New Leaders:

24. Launching is often done by the companies after the appointment of new CEOs. New heads always bring change in the company values and its culture. Hence, they think the changes should reflect in the way they are perceived by their customers. In 1997, Steve Jobs changed the rainbow-colored logo to the metallic version when he re-joined Apple Inc. while keeping the future in mind.

25. New node

26. * Outdated Image of the Brand:

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28. Every company has seen its bad day. Whenever any action or plan goes wrong, it receives a adverse reaction from the customers. To get out of such a bad reputation hamper, companies rebrand their businesses, which also helps its customers to recreate a fresh impression of the company.

29. * Multiple Mergers, Acquisitions, and Demergers:

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31. Companies must keep evolving with the needs, look and feel of the recent market. Most company will go extinct unless they rebrand their business with the change in the market.

32. * Similar Brand Perception:

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34. In case you need to launch your business, ONPASSIVE could help you in doing that. It will redesign the company's logo, website themes, and can promote your brand infront of a new audience that will absolutely suit your business requirements.