Basic Business Mapping
by Liam Hughes
1. Hedgehog
1.1. Passion?
1.2. Best in the world?
1.3. Economic engine?
1.3.1. Profit per [what]?
2. Current Year
2.1. OKRs
2.1.1. Objective:
2.1.1.1. Key Result 1
2.1.1.2. Key Result 2
2.1.1.3. Key Result 3
2.1.2. Objective:
2.1.2.1. Key Result 1
2.1.2.2. Key Result 2
2.1.2.3. Key Result 3
2.1.3. Objective:
2.1.3.1. Key Result 1
2.1.3.2. Key Result 2
2.1.3.3. Key Result 3
2.2. Action Areas
2.2.1. Stop
2.2.2. Start
2.2.3. Do More
2.2.4. Do Less
2.3. Priority Projects
2.3.1. Top 3
2.3.1.1. Project A
2.3.1.1.1. Purpose
2.3.1.1.2. Outcomes
2.3.1.1.3. Structure
2.3.1.1.4. Timing
2.3.1.2. Project B
2.3.1.2.1. Purpose
2.3.1.2.2. Outcomes
2.3.1.2.3. Structure
2.3.1.2.4. Timing
2.3.1.3. Project C
2.3.1.3.1. Purpose
2.3.1.3.2. Outcomes
2.3.1.3.3. Structure
2.3.1.3.4. Timing
2.3.2. Other
3. Business Model
3.1. Who?
3.1.1. Are customers?
3.1.2. Is involved?
3.2. What?
3.2.1. Do you create?
3.2.2. Do you sell?
3.3. Where?
3.3.1. Do you sell?
3.3.2. Do you deliver?