Kaminomoto marketing plan (1)

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Kaminomoto marketing plan (1) by Mind Map: Kaminomoto marketing plan (1)

1. Contracting with the main online stores

2. Launching offers with other brands

3. Environmental scanning and internal analysis

3.1. Collecting data about target market and customer needs

3.2. Analyze sales performance of the market products

3.3. Comparing the prices of competitors

3.4. Describing the market share per each product in the market

3.5. Classify distribution channels concerning size and importance perspective

3.6. Performing pestel and SWOT analysis

4. Marketing strategy designing

4.1. Customers segmenting,targeting and products positioning

4.2. Re-pricing and distribution planning

4.3. Marketing research fulfilment

5. Reshaping for visual identity

5.1. Logo and slogan re-innovation

5.2. Package re-designin

6. Advertising and promotion

6.1. Company website development

6.2. Billboards structuring

6.3. Activating social media ads

6.4. Organizing public places events

6.5. Organization goal and objective s setting

6.5.1. Forecasting the sales and market share growth

7. Content creation

7.1. Search engine optimization

7.2. Social media content preparation

7.3. Brochures designing

8. Influencers and affiliate marketing

8.1. Dealing with influencers

8.2. Developing affiliate programs

9. Partnership execution

10. Loyality programs formatting

10.1. Activating points model