Social Posting Process

1. Twitter, LinkedIn, Facebook

1.1. Filter articles found via Fancy Hands to celebrate women in tech

1.1.1. Once you select an article you want to share on across twitter, LI, & FB create the post on Publer

1.1.2. Skim the article to find highlights and content to summarize

1.1.3. Write an engaging comment within the Twitter character limit. Keep it as short as possible but engaging and authentic

1.1.4. Add the link to the article into the post

1.1.5. Double check to make sure the photos/images from the link is populating correctly

1.1.6. Tag the companies, people, and community we're sharing from if possible

1.1.7. Schedule a day and time to post -being sure to spread the times and dates so that it emulates a natural human posting rather than a robot!

1.2. Use womenintech, womeninstem, womenfounders, womeninbusiness hashtags on twitter to find interesting women to celebrate

1.3. Funding opportunities and posts that relate to new found spaces, achievements, or inventions get the most interactions so start there and work your way down

1.3.1. Every so often funding opportunities, contests, or programs for WIT / WALT community will come up - Take note of them

1.3.2. Add to calendar 3-5 days before the launch of said program!

1.3.3. Create a "creative" for the post via Canva or other post creation tool - just make sure it fits the company brand voice and colors

1.3.4. Schedule a post to drop PRIOR to launch or at the very least day of launch

1.3.5. Be sure to make a post for all socials - manually via instagram - Publer for Twitter, LI, & FB

2. Instagram

2.1. Post Podcast Episodes every other day

2.1.1. Check distribution spreadsheet for "headliners" and post one that hasn't been shared to instagram

2.1.2. To find out where we're at in the queue hit "CTRL +F" and find the name of the last person we posted on Insta

2.1.3. Post the square headliner to instagram and tag the company and person if handles can be found via our episode URL in distribution sheet

2.1.4. Use the vertical headliner in the distribution sheet to post to instagram stories - be sure to add link to episode in story and tag companies and person

2.2. Celebrate women in tech (Twitter or similar format) posted every other day.

2.2.1. On twitter use Womenintech+Womeninstem hashtags to find interesting stories to retweet

2.2.2. Once you find something inspiring to celebrate and share - write a caption for twitter and hit retweet

2.2.3. Once you have retweeted, take a screen shot of the tweet from WIT / WALT account

2.2.4. Crop the screenshot to only show the tweet and our profile photo + name -no other parts of the screen.

2.2.5. Now, use this screenshot to create an instagram post - make sure to change up the caption for instagram and add relevant hashtags

2.3. Post interactive, fun, insightful stories in between those days or as interesting news arises

2.3.1. every other day if not posting on Instagram, share something fun / interesting on IG stories

2.3.2. You can use TikTok to find fun learning videos to share about tech, jobs, and programming - or motivational vids and share them from the app - make sure to tag the creators as well

2.3.3. in between posting TikTok's you can also re-share motivational or interesting news from instagram VIA story as well

2.3.4. Be sure to also re-share any posts other people tag us in -it's great for fan development and reaching a wider audience

3. TikTok

3.1. Post 5 HowTo Items Per Week

3.2. Take a snapshot of progress per week

3.3. Include "Call to Action" posts like head to podcast channel, Instagram, or FB posts at least once per week

4. Fb Group Moderation

4.1. At the end of each day check fb groups for Spam, Controversy, or Violation of Community Guidelines

4.2. Once a week write post to welcome new members and have them share something about themselves

4.3. Interact with new posts and new members in comments to help them feel seen

4.4. Promote current events to group - like coffee with Espree as they arise

5. Spotlights Process

5.1. From the WIT & WALT FB Groups - Send a weekly welcome to all new members

5.2. Send each member a welcome message and let them know we are excited to have them and would like to celebrate them via our podcast and IG via a spotlight

5.3. if positive response, send them a quick summary of what we're expecting for the spotlight

5.4. Once they confirm that they are comfortable with the content being asked - give them a deadline to when you need the content by

5.5. ask for permission to post on IG and if they say yes, ask what photo they want to use and request IG handle

5.6. Track all initial outreach on Google sheet, divided by dates

5.7. Note the reject rate, and the yes rates

5.8. Make sure to do a 2nd follow up 2 days after initial confirmation - and 3rd follow up 1 week after that

5.9. Once we receive the content add the audio file and photos to Google Drive folder and make sure to rename the file with the person's first and last name

5.10. Once filed add the person's name to the Post Tracker and fill out the fields

5.11. Add the data to the presentation deck - don't worry about making it look pretty - it's for easy access to all info - Include a link to actual photo file and audio file of the person in Google Drive