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5th Project Day April 17-18, 2012 by Mind Map: 5th Project Day
April 17-18, 2012
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5th Project Day April 17-18, 2012

Awards Ceremony of Innovation Winners


Powertrain & Electrification, Hüttlin-Range-Extender®, HT Thermoelectric Module, Software Configurable Battery, MPOWER on MOSFET-Basis, Elastic Carbon Hot Plates

Communication & Mobility, VANET communications for vehicle-to-grid, Intelligent Backbone, Driver-in-the-Loop Feedback System, automotiveHMI, Seamless Safety Check-In for Travellers, WIBS road pricing system for heavy trucks

Material & Manufacturing, Robot based FSW with DeltaN, Low Unbalance Concept (LUC), In Line 3D inspection, 3D MID Production line, Lightweight 3D fiber blown parts, Lightweight BioRob, Anode Material for LIB, Full automatic LED-selection, 3D Quality Control in Free Fall, Lineavision® by IN-CORE



















Czech Republic















United Kingdom

Workshop Slots I

NL meets NRW

presentations, Dr. Frank Koch EnergieAgentur.NRW, Lidwien Slothouwer-van Schipstal Agentschap NL

program, Introduction by a moderator, European cooperation and funding framework NL, NRW and EU, Presentations of two NL-NRW projects, Cross border charging, Cross border public transport, Closing by a moderator

Material & Manufactoring


Content Connected Car

Content for Connected Car has a track record with mixed successes and failures over the past 15 years. Technology has progressed to a point where we can state that ‘anything goes’. So, if it is not technology that is holding the industry back, what is? This workshop is not so much about technology, as about strategic and commercial choices to be made. Some of the questions that will be addressed: What lessons can be learned from the past (technology push, lack of free choice) and the present (open eco-systems have higher survival rate)? Especially OEM’s have a challenge embracing the CCC theme: Should they see it as an enabler for selling cars? Should they make money with content themselves ? Should they allow 3rd parties in ‘their cars’? (if so, on what terms &conditions?) Are they able to establish on their own an attractive eco-system for content providers and users? Or should they connect to the widely accepted ecosystems of iOS, Android & Co?

presentations, Günter Zettler, Tieto, presentation, Carsten Günther, Heidelberg Mobil, presentation

moderation, Jurgen Moerman, Tarraffic

notes, introduction, Content for Connected Car, startet as Telematics (90's), interaction, send/receive data, seen actual by, drivers, manufacturers, service providers, channel providers, past, dead end discussions, technical driven, proprietary technology, not all interests represented, iPhone was introduced 2007 ..., revolution in the channel, generic technology available for millions, need for discussion, users are interested in non-stop connection, growing, frustration, fragmentation, lack of standards, aftermarket is developing faster than OEM, lack of successful business models, cooperation, standards, everything has become a commodity, OEM have need for differentiation, workshop goals, create 'platform', establish standards, Actors & Roles, # main interest groups, 4 C's, context provider, OEM, Porsche, Skoda, channel provider, Indian-German mobile, R&D Hardware Software, app development, content provider, Siemens, POI, clients, non in this discussion (B2B, B2C), clash of cultures, automotive, slow, mobile devices market, fast, Lessons learned, mistakes in telematics, collaberation necessary, learn from SW industry, succesfull!, Google / Apple, standards, content + platform + cloud + iTunes + ..., easy to use!, MY LIFE, low level entrance, possibolity to do 'everything', car can only drive, lazy people ..., personalization, smartphone, syncronize!, interaction with apps, needs can be different, elaborate native interfaces, what drives us to install this stuff in cars?, content, technical, app not to be used everywhere, but important for Porsche customer ..., why Porsche app???, new business model, use Google possibilities?, user wants, to choose, have the option, to be connected, information, where is not the most important, syncing, home, car, work, cloud, ..., what does the customer want = starting point, car has to communicate, ticketing, in tunnels, there must be an owner of the business case, designing - brand is missing, do I want to have this smartphone?, interest of OEM to differentiate, about, integration, seamlessness, 2 sides, functionality, user tasks, change for OEM, SW business models, handling data, change in employee profile, we have to speed up, differences, actual apps, more convenience, real connectivity, car to car, car to ..., known functionallity, new functionality, compliance to, roles, security, ..., What is holding the industry back, we don't know what users want!, new scenario, creating a new user (Apple), Steve centered design, emotion, also be creative ourselves, actors want to be on secure side, new players, give and take, platforms, open, closed, cooperation is missing, how to moderate cooperation, VW sold cars 100 years, Pacemakers, e-call, coming from the outside - wishes, smartphones, navigation, better functionality than OEM, Ingredients for succes, from consumer to prosumer!, millions of apps, personalization, collaboration, dialogue in a changing world, standards?, Apple, MS, Android, proporties, safety, IT, users, conneccted to headunit, compatibility, environment, temperature, what (not) to share, content provider, pushing and than a problem for the customer, standard = landing spot, workable for customer, safe driving, more complexity, past: telematics platform/standard, OEM's didn't come further, users had a need, low complexity!, Bluetooth too complex for many, system can be complex, frontend must be simple, looking at wrong customer, user is not always owner, hidden agenda Googke and Apple?, Indian auto market, low price cars, looking for cost saving solutions, ecall part, what in car/smartphone, from factory in car, Internet connectivity, car, phone, ..., example Ford, perfect car, but didn't connect with my phone

VIP & Media Lounge

Impulsreferat, Dirk Ziems - Dipl. Psychologe, concept m, zu den Erwartungen und Motiven der Konsumenten

Podium, Dieter Althaus Vizepräsident - Governmental Affairs von Magna Europe, Timo Kondziela - Marketing & Business Development von The Mobility House, Fabian Krohn - Leiter Geschäftsentwicklung des Elektrofahrzeugherstellers e-Wolf GmbH, Nick Margetts - General Manager von JATO Dynamics, Kurt Sigl - Präsident des Bundesverband eMobilität

Workshop Slots II


Communication & Mobility

Multimodal systems by IT Services, Walter Gunselmann, Siemens Rail Systems, presentation, notes, seamless, connectivity, communication, mobile, approach, busines models, owner, integration (aircraft), information management, plane is 'hotspot' in a network, Network Centric Operations, Branchenuebergreifender Aktion erforderlich, how long/often activ, automotive world, plane, train, car, rest of life, Apple, Facebook, ..., how much do we know about the future

Todays & Future Challenges fuer Apps und Services, Carsten Guenther, Heidelberg Mobile, presentation, notes, complementary presentation, mobile office in the car, safety first, tendency to complex apps .., looking of easiness, simple apps out of marketing budget, complex apps connected to processes, apps, simple to use, sometimes with complex content, syncing with back end systems, accessing board computer with an app, find your car, register km's, ..., channels, 4 C's, content provider, context providers, channel providers, clients, short app life, ROI?, average Internetter uses max 8 websites, different, business apps, consumer apps, more concentration on mobile app, instead of technical connections, what is economic value?, less traffic problems, analysis on the bigger picture?, but also vacation opportunities, example, no need to make money by selling app because money is created in the network, no selling f app but increase # vacations

Advanced Driver and Passenger Monitoring, Daniel Jendritza, Johnson Controls, presentation

Connectivity for Automotive ..., Gerhard Krachler, Magna, presentation

Future requirements ..., presentator, presentation, notes, feeling of aircraft people ..., 3 partners, OEM, consumer, airlines, different views, OEM, fast, long lasting, consumer, great cabin, but plane lasts for 40 years, what do new age people expect, online all the time, but not to pay for it ..., airlines, interior changes every 7 years, dependent of the basic content, Lufthansa is installing connectivity again, stewardess is offering products to buy on the Internet, how to realize it technically, independent interface?, trend is using own device, how human-machine interface will change, many different interfaces, latest status e-devices in plane, dependent on, regulations, organisations, planes, safety, not guaranteed

Ideas & Proposals, presentator, presentation

Quo Vadis - Open Innovation

presentations, Frank Piller, Hiroshi Shimizu, Markus Schaedlich

International Business - ASIA

moderation, Anita Shukla India-EU Training & Consulting

Workshop Slots III

Powertrain & Electrification

presentations, Mr. Sondermann VALEO / Automotive, Mr. Eelman Boeing / Aircraft, Mr. Ertl Bombardier / Railway

moderation, Anton Wolthuis

Production 2030

Designing Mobility

Ansprechpartner, Jochen Denzinger - ma ma Interactive System Design, Frankfurt/M, Herbert Köpplinger - ewf Institute NoAE, München

International Business North America - Europe


moderation, Anita Shukla - India-EU Training & Consulting

Business Mapping by


Hans Terhürne


Gerd-Uwe Funk

Herbert Köpplinger

Interesting links

Network of Automotive Excellence

Ministerium für Wirtschaft, Energie, Bauen, Wohnen und Verkehr NRW

Energie Region NRW

Messe Düsseldorf

Dash Design

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