1. Agenda
1.1. Profile
1.2. Connections
1.3. Search - Prospecting
1.4. Referral and Word of Mouth Networking
1.5. Research - Business Intellegience
2. Build Credibility
2.1. Profile
2.1.1. 100% Completeness
2.1.2. Import Words in Title, Summary, Specialties
2.1.3. Google Search
2.1.3.1. http://markup.io/v/5f3bhxjhn3e6
2.1.3.2. Titles
2.2. Connections
2.2.1. Get Connections
2.2.1.1. Upload Contacts
2.2.1.2. Email / CRM Intregration
2.2.1.2.1. Gmail/Raportive
2.2.1.2.2. Outlook
2.2.1.2.3. Sales Force/Chatter
2.2.1.2.4. Act On Software
2.2.1.3. Join Groups
2.2.2. Accept Connections
2.2.2.1. Which Ones?
2.2.2.2. Best Practices
2.2.2.2.1. Respond back to people who reach out to connect with you.
2.3. Publishing Content
2.3.1. What are the top 3 things that keep your customers awake at night?
2.3.2. Segment Your Audiences (forensic investigators, lawyers, and IT managers,)
2.3.3. EEE - Entertain, Engage, Educate
3. Communicating Effectively
3.1. Branding
3.2. Company Page
3.2.1. Post Messages As Company
3.2.2. Encourage Company Followers
3.2.3. Turn Followers Into Prospects
3.3. Competition
3.3.1. Spy On Competitors
3.3.2. Follow Your Competitors
3.4. Job Posting and Recruiting
4. Lead Generation
4.1. Advanced People Search
4.2. Company Research / Insights
4.3. Asking for Referrals
4.3.1. Email and CRM Integration
4.3.2. http://www.jobchangenotifier.com/
4.4. Professional Network Visualized
4.4.1. http://inmaps.linkedinlabs.com/