1. How to Monetize
1.1. Affiliate Programs
1.1.1. Thermal cameras
1.1.2. Beekeeping products
1.1.2.1. Hives
1.1.2.2. Digital
1.1.2.3. Supplies
1.1.3. eBooks?
1.1.3.1. This business plan as explained through the MDM process could become a marketable product itself.
1.1.3.2. Making Money From Bees
1.1.3.3. Beekeeper Marketing
1.1.3.4. Conquering Bee Anxiety
1.1.3.5. Bee Allergies
1.1.4. Consumer Products
1.1.4.1. Honey
1.1.4.2. Honeycomb
1.1.4.3. Beeswax
1.1.4.4. Bee-friendly (responsible) products
1.1.4.4.1. Pesticides
1.1.4.4.2. Herbicides
1.1.4.4.3. Plants / seeds
1.1.5. Amazon
1.2. Adsense
1.3. Lead Gen
1.3.1. Advisory services
1.3.2. Bee removal
1.3.2.1. Hive Extraction
1.3.2.2. Swarm Removal
1.3.2.3. Exterminators
1.3.2.4. General Contractors
1.3.2.4.1. Drywall
1.3.2.4.2. Handyman services
1.3.2.4.3. Painters
1.3.2.4.4. Roofers
1.3.2.4.5. Insulating spray foam
1.3.2.4.6. Tuck-point masonry
1.3.2.4.7. Deck Repair
1.3.2.4.8. Crawlspace Pest Removal
1.3.2.4.9. Gutter & Soffit Replacement
1.3.2.4.10. Wood & Frame replacement
1.3.2.5. Restoration services
1.3.3. Pollinator services
1.3.4. Bee / exterminator Licensing?
1.4. Owner's Equity
1.4.1. Market value if I flilp the site
1.4.1.1. Flippa
1.4.1.2. Others?
1.4.2. Rent it
1.4.3. Maximize owner's equity
1.4.4. Plan the exit strategy
1.4.5. Site Valuation
1.4.5.1. Determine variables behind site values
1.4.5.1.1. WorthOfTheWeb.com/calculator/
1.4.5.1.2. Godaddy.com/domain-value-appraisaly
1.4.5.1.3. QuietLight
1.4.5.1.4. MOZ
1.4.5.1.5. flippa
1.4.5.1.6. Webuka
1.5. Services
1.5.1. Marketing for non-marketer beekeepers
1.5.2. Bee business websites
1.6. Flip it
1.7. Memberships
1.8. Donations / Charity
1.8.1. Create non-profit
1.8.1.1. Research grants
1.8.1.2. University affiliation
1.9. Sell and marketing Case Study
1.9.1. Create mind maps
1.9.1.1. MindMup 2
1.9.1.2. Xmind
1.9.1.3. MindMeister
2. Legal
2.1. Disclosures
2.1.1. Affiliate / business relationship disclosures
2.2. Liability
2.2.1. Disclaimers
2.2.1.1. "Hire a professional"
2.2.1.2. "Bees can be deadly. We are not liable if you get stung."
2.3. Corporate
2.3.1. Include in Shareholder Monthly Meeting Minutes
2.3.2. DBA
2.4. Accessibility / ADA
2.5. Terms of Service
2.5.1. Terms of Service Generators
2.5.1.1. TermsFeed
2.5.1.2. Terms of Service Generator
2.5.1.3. Ohters?
2.6. Privacy Laws
2.6.1. Privacy Frameworks
2.6.1.1. GDPR
2.6.1.2. PIPEDA
2.6.1.3. CalOPPA
2.6.1.4. Site-specific requirements
2.6.1.4.1. Amazon
2.6.1.4.2. Adsense
2.6.1.4.3. Mailchimp
2.6.2. What's Required
2.6.2.1. What info about visitors you collect
2.6.2.2. How you obtain this information
2.6.2.3. Reason for requesting personal information
2.6.2.4. How you store & protect info you've collected
2.6.2.5. What you use and how you update visitors when privacy policy gets updated
2.6.2.6. Who has access to user's information
2.6.3. Privacy Policy Generators
2.6.3.1. TermsFeed.com
2.6.3.2. FreePrivacyPolicy.com
2.6.3.3. PrivacyPolicies.com
2.6.3.4. Shopify.com
2.6.3.5. PrivacyPolicyOnline.com
2.6.3.6. IUBenda.com
2.6.3.7. Trust-Guard.com
2.6.3.8. SEQLegal.com
2.6.3.9. Virginia Tech
2.6.3.10. Get Terms
2.6.3.11. Auto Terms of Service & Privacy Policy
2.6.3.12. 3DCart Personalized Privacy
2.7. Intellectual Property protection
2.7.1. Trademark
2.7.1.1. Put ™ behind name
2.7.2. Copyright
2.7.2.1. Put ©[date] in footer
2.7.2.2. File copyright registration
2.7.2.2.1. Decide whether filing is worth it
2.7.3. Non-Disclosure Agreements
2.7.3.1. Protect proprietary information
3. Process
3.1. Ask yourself: Why get into this business?
3.1.1. Intrinsic rewards
3.1.1.1. Refer to "Bucket List" sitemap
3.1.1.2. Right thing to do for environment
3.1.1.3. Helps others
3.1.1.4. Bees are cool
3.1.2. Tangible rewards
3.1.2.1. Free honey
3.1.2.2. Might be profit in there somewhere
3.1.2.3. This BEE niche is an educational sample exercise in business planning and digital marketing
3.2. Competitive Research
3.2.1. Make industry "who's who" spreadsheet
3.2.2. How big is the industy?
3.2.2.1. Revenues
3.2.2.2. Number of customers
3.2.2.2.1. Customers per vendor
3.3. Domain registration
3.4. Copyright
3.4.1. Add © statement to page footer
3.4.2. Registering page copy w/ copyright office
3.4.2.1. Only if financially viable
3.5. Plan a sitemap
3.6. Create the brand
3.6.1. Name & Slogan
3.6.1.1. Decide on name
3.6.1.1.1. Make list of domain names
3.6.1.2. Make slogan / taglines / catch phrases
3.6.2. Design elements
3.6.2.1. Pick a site template
3.6.2.1.1. Themeforest
3.6.2.1.2. Other business niches
3.6.2.1.3. Look at competitors
3.6.2.2. Style guide
3.6.2.3. Get stock photos
3.6.2.3.1. Adobe Stock
3.6.2.4. Design a logo
3.6.2.4.1. DIY
3.6.2.4.2. fiverr
3.6.2.5. Print pieces
3.6.2.5.1. Letterhead
3.6.2.5.2. Business Cards
3.6.2.5.3. Labels / envelopes
3.6.2.6. Build the site
3.6.2.6.1. Choose platform
3.7. Plan the Business
3.7.1. Create mind map
3.7.2. Know your schedule
3.7.3. Know your numbers
3.7.4. Write a Business Plan
3.7.4.1. Executive Summary
3.7.4.2. Company Description
3.7.4.2.1. Mission Statement
3.7.4.2.2. History
3.7.4.2.3. Objectives
3.7.4.3. Summary of Market Research and Potential
3.7.4.4. Competitive Analysis
3.7.4.5. Describe Product and/or Service
3.7.4.6. Develop a Marketing & Sales Strategy
3.7.4.7. Compile your Business Financials
3.7.4.7.1. Income statements
3.7.4.7.2. P&L statements
3.7.4.7.3. Cash flow statements
3.7.4.7.4. Balance sheets
3.7.4.8. Describe your organization and management
3.7.4.9. Explain your funding request
3.7.4.10. Compile an appendix for official documents
3.7.4.11. Estimate profit from each of the profit centers within the business
3.7.4.11.1. Go ahead & guess
4. Resources
4.1. 3rd Party Software / Services Used
4.1.1. Domain registration
4.1.1.1. GoDaddy
4.1.2. Web Hosting
4.1.2.1. Siteground
4.1.3. DNS
4.1.3.1. Siteground
4.1.4. SSL
4.1.4.1. Let's Encrypt
4.1.5. Platform
4.1.5.1. WordPress
4.1.6. Theme
4.1.6.1. Astra
4.1.6.2. Child theme
4.1.7. Analytics
4.1.7.1. Google Analytics
4.1.7.2. RavenTools
4.1.7.3. Google Search Console
4.1.8. Plugins
4.1.8.1. Admin Columns
4.1.8.2. Advanced Custom Fields (ACF)
4.1.8.3. Akismet
4.1.8.4. Classic Editor
4.1.8.5. Elementor
4.1.8.5.1. Elementor Pro
4.1.8.5.2. Happy Addons for Elementor
4.1.8.5.3. Animentor - Lottie & Bodymovin widget
4.1.8.6. Google Analytics for WP by MonsterInsights
4.1.8.7. Jetpack by WordPress
4.1.8.8. Loginizer
4.1.8.9. Media Library Assistant
4.1.8.10. SG Optimizer
4.1.8.11. TablePress
4.1.8.12. TinyMCE Advanced
4.1.8.13. WooCommerce
4.1.8.14. Yoast SEO
4.1.9. Email
4.1.9.1. Gmail
4.1.9.2. Mailchimp
4.1.10. Writing
4.1.10.1. Grammarly
4.1.10.2. Thesaurus.com
4.1.10.3. Evernote
4.1.10.4. Google Docs
4.1.11. Coding / Text
4.1.11.1. Notepad.exe
4.1.11.2. Notepad++
4.1.12. Graphics
4.1.12.1. Adobe Photoshop
4.1.12.2. StoryBlocks.com
4.1.12.3. Adobe Stock
4.1.13. Mindmapping
4.1.13.1. XMind.net
4.1.13.2. MindMeister
4.1.14. Productivity
4.1.14.1. Trello.com
4.1.14.2. Time Tracking
4.1.14.2.1. Not tracking time, but should. Suggestions?
4.1.15. Spreadsheets
4.1.15.1. Excel
4.1.15.2. Google Spreadsheets
4.1.16. Site Speed
4.1.16.1. GT Metrics
4.1.16.2. WebPageTest.org
4.1.17. Video production
4.1.17.1. Camtasia Studio 9
4.1.17.2. Adobe Premiere
4.1.17.3. Krisp.io
4.1.18. Bookkeeping
4.1.18.1. QuickBooks
4.1.19. Google Calendar
4.2. Instructive Guidance
4.2.1. Marketing Sherpa
5. Getting Traffic
5.1. Organic
5.1.1. Keyword Research
5.1.1.1. Analytics
5.1.2. Video marketing
5.1.2.1. Main video - links to Home page
5.1.3. Link building
5.1.3.1. Directories
5.1.3.1.1. Beekeeper directories
5.1.3.1.2. General website directories
5.1.3.2. Articles
5.1.3.2.1. Bee blogs
5.1.3.2.2. Home improvement sites
5.1.3.2.3. Natural health sites (honey, pollen, wax, etc.)
5.1.3.2.4. Nature sites (conservation)
5.1.3.2.5. Local newspapers
5.1.3.3. Publicity
5.1.3.3.1. HARO (Help A Reporter Our)
5.1.3.4. Buy links???
5.1.3.4.1. Fiverr?
5.1.3.4.2. "Reputable" link sellers?
5.1.4. Images
5.1.4.1. Google Images
5.1.5. GoogleMyBusiness
5.2. Paid
5.3. Email Marketing
5.3.1. Tools
5.3.1.1. Mailchimp
6. Site Details
6.1. Site Characteristics
6.1.1. User Persona
6.1.1.1. Analysts
6.1.1.2. Fun/Emotional
6.1.1.3. Environmentalists
6.1.1.4. Profiteers
6.1.1.5. Hobbyists
6.1.2. Site Design (See "Process")
6.2. Site Features
6.2.1. Surveys
6.2.2. Some, but minimal use of cutsey animation widgets
6.2.3. Elementor Pro
6.2.4. Countdown timers (create urgency)
6.2.5. Accessibility by UserWay
6.2.6. Has some personality
6.2.7. SSL
6.2.7.1. Free SSL
6.2.8. RSS feeds
6.2.8.1. ??
6.2.9. Beekeeper Directory
6.2.9.1. With avatars
6.2.9.2. With bios
6.2.9.3. With photos
6.2.10. Live chat
6.2.10.1. Real live chat
6.2.10.2. Chatbots
6.2.10.2.1. Chatbot.com
6.2.10.2.2. Pandorabox
6.3. Sitemap
6.3.1. Home
6.3.1.1. About Us
6.3.1.2. Contact Us
6.3.1.3. Blog
6.3.1.3.1. Buest Bloggers
6.3.1.3.2. Own articles
6.3.1.3.3. Vlog
6.3.1.3.4. Podcast
6.3.1.4. Members Area
6.3.1.5. Fun Bee Content
6.3.1.6. Knowledgebase
6.3.1.6.1. Ask the Expert
6.3.1.6.2. Glossary of terms
6.3.1.6.3. Statistics
6.3.1.6.4. Bee stings
6.3.1.7. Bee Links / Directory
6.3.1.7.1. Associations
6.3.1.7.2. Busnesses
6.3.1.7.3. Beekeepers
6.3.1.7.4. Stores
6.3.1.7.5. Authorities
6.3.1.7.6. Law topics
6.3.1.8. Bee Identification
6.3.1.8.1. Types
6.3.1.8.2. Submit a pic for ID
6.3.1.9. Honey Recipes
6.3.1.10. Visitor Surveys
6.3.1.11. Calendar of Events