Food Lion / Southern Living

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Food Lion / Southern Living by Mind Map: Food Lion / Southern Living

1. Audiences/Opportunities

1.1. authors

1.2. in-store

1.3. brand strategy

1.3.1. in-store events

1.4. shoppers

1.4.1. lapsed

1.4.2. rep.

1.4.3. loyal

1.5. Bloggers

1.5.1. food lion

1.5.2. southern living

1.6. site

1.6.1. advertising

1.6.2. mobile

2. Assets

2.1. home ideas

2.2. lifestyle

2.2.1. travel

2.3. food

2.3.1. recipes

2.4. content

2.4.1. video

2.4.2. words

2.4.3. images

3. goals

3.1. acquire digital relationships

3.1.1. email

3.1.2. facebook

3.1.3. website

3.1.4. MVP

3.2. brand affinity

3.2.1. halo effect

3.2.2. brand loyalty

3.3. increase spend

4. channels

4.1. pinterest

4.1.1. food lion

4.1.2. southern living

4.2. mobile

4.2.1. tablet

4.2.2. phone

4.3. web

4.4. kiosk

4.5. email

4.5.1. food lion

4.5.2. southern living

4.6. SMS

4.7. in-store

5. outline of presentation

5.1. 1. Goals

5.2. 2. Phases

5.3. 3. Strategic construct