Our New Car
by Liam Hughes
1. When?
2. Where?
2.1. Suburban Families
3. Why?
3.1. Energise new markets
3.2. Enter Electric Market
3.2.1. Legislation
3.2.2. Demand
4. Who?
4.1. Target Market(s)
4.1.1. Gen Z
4.1.1.1. Tech focused
4.1.1.2. Less ownership?
4.1.2. Young parents?
4.1.2.1. Space for kids
4.1.2.2. Robust