Design Thinking

1. Engineering

1.1. Kaizen: A rough translation from the japanes"constant improvement"

1.2. It's an iterative process

1.3. Ex. a chemist developing a health solution

2. Deliver

3. Develop

4. Design

4.1. From linear to iterative, thanks to engineering contributions

5. Service design

5.1. Service encounters

5.2. Value exchange systems

5.3. Socio-political practices

6. Discover

7. Costumers & Stakeholders

7.1. Decisions are not made, but influenced by them

7.2. Even when the service is delivered to costumers all stakeholders must be considered in order to deliver a quality in services

7.3. Ex. When designing and developing Mexico's City sewer system, people living next to the Tula River and the river itself were not considered and now they have an ecological and health issue.

8. Design principles

8.1. The Human Rule: Has a social nature and is desired.

8.2. The Ambiguity Rule: Tries knowledge limits.

8.3. The Tangibility Rule: Tangible ideas (prototypes) are easier to communicate and to try in real life.

8.4. The Re-design Rule: Any solution we can imagine already exists, we just have to improve it or to match it to the right problem.

9. Define

10. h