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Rocket clouds
QUALITY by Mind Map: QUALITY

1. GOODS

1.1. PHYSICAL

1.2. INVENTORIED

1.3. QUALITY CAN BE MEASURED

1.4. CAPITAL INTENSIVE

2. SERVICES

2.1. NON PHYSICAL

2.2. CUSTOMIZED

2.3. LABOR INTENSIVE

3. PERCEPTIONS

3.1. GOODS

3.1.1. NEED MET

3.1.2. WANT

3.1.3. PRICE

3.2. SERVICE

3.2.1. CUSTOMIZED

3.2.2. PRICE

3.2.3. DESIRABILITY

4. SHARED

4.1. NEED/WANT MET

4.2. COST/PERCEPTION BALANCED