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UX Process

use checklists as a backbone for the process and tie the deliverables

Planning UX

Iterating on your UVP


UX Research

Communicating research findings

On interviews: Since there are usually multiple stakeholders involved in a project, be sure to talk to all of them. Interview them relentlessly. Ask the dumb questions. Be persistent. A bad assumption will cause you more work in the end, whereas a dumb question wastes a few minutes of time at most.

Affinity Diagramming / Organizing ideas into common themes



Field research habits

Why research, how research, fajny diagram z artefaktami

UX Strategy

Measuring UX

mobile is not mobile


On planning UX strategy for enterprises

On devolving through lack of content strategy / IA

Getting clever buy-in and refuting myths

App vs Website?

Content strategy

Persuasive Design

UX for business / intranet apps

UX Tools


Design Studio in Agile UX

Project brief


Data visualization tools

Addinity Diagramming Workshop how to

Webinary od UserZoom

Rapid Prototyping with ZURB Foundation Framework

Why Personas are useful? Slide 9 in AdditionalNeedfinding.pdf from Stanford on HCI

IA Tools

Mapping UX

Affinity Diagramming tool

Interface design


Front End Prototyping

design patterns

Fucking awesome country selector - death to dropdowns

Swietne zrodlo wskazowek i badan

Clicking vs Scrolling

Inline validation why you so cool


Service Design




on making choices

on coworking

on Value proposal

Procesy biznesowe (tutorial)

Phantom markets

On pitching

On freemium that may suck

Questions to ask to yourself before launching a new product

Assessing Product Opportunities In many companies, it just comes down from above that we really need to do this product. In other companies, the marketing organization determines what products are needed. Often the process of deciding whether or not to build a product is left to intuition It is generally a good idea to look before you leap. The challenge is to do this in a quick, lightweight, yet effective manner. Ask product managers to answer ten fundamental questions: Exactly what problem will this solve? (value proposition) For whom do we solve that problem? (target market) How big is the opportunity? (market size) What alternatives are out there? (competitive landscape) Why are we best suited to pursue this? (our differentiator) Why now? (market window) How will we get this product to market? (go-to-market strategy) How will we measure success/make money from this product? (metrics/revenue strategy) What factors are critical to success? (solution requirements) Given the above, what’s the recommendation? (go or no-go) Ask most product managers what problem their product is intended to solve, and you usually get a rambling list of features and capabilities, rather than the a crisp, clear and compelling statement of exactly the problem that’s solved. Dont forget to present the opportuniy assessment to discuss it with other people. So what do you do if the CEO tells you that this is what we’re doing, so just get to work on the product? First, realize that there are sometimes strategic reasons for doing a product, so you might need to pursue a product even when it’s unlikely to succeed in the market. That said, I have found that doing this lightweight, quick product opportunity assessment is still valuable in that I become much better informed about what this product involves. It is possible that what you learn will change your CEO’s opinion, but more likely it is a good opportunity, and your CEO was right to want to pursue it, but at least now you know what you’re up against if you are to succeed.


Risk of building the wrong stuff


Lean UX detested:


Conclusion: best place for a primary button is aligned with left-hand end of text boxes.

Eye opener

How to be a UX consultant

General design theory

Logo Designer - wywiad, bardzo fajny

10 Principles of Great Desig

Jak wybraqć designera

ISO Standard for UCD

UX vs Usability

Design Practice

Fireworks workflow for design

Linking copy

Button placemenet

Eventy i ludzie których warto mieć na oku