1. swot analysis
1.1. strengths and weaknesses
1.2. opportunities and threats
1.3. resource allocation decisions
1.4. economic, political, social and technological environment
1.5. cooperative position, competencies
2. corporative strategy
2.1. strategic plan of comprehensive administrative action
3. strategic management
3.1. types of strategies
3.1.1. business unit strategy
3.1.1.1. proactive actions, planned to defeat rivals
3.1.1.2. actions to respond and react to changing conditions
3.1.1.3. start geographic coverage
3.1.1.4. collaborative actions and strategic alliances
4. organizational strategic management
4.1. process that allows to establish the strengths and weaknesses of an organization
4.1.1. Steps
4.1.1.1. preparation
4.1.1.1.1. analysis
5. strategy in practice
5.1. description of a problem
5.1.1. generar evaluar y descriminar entre las estrategias
5.1.1.1. perspective on strategy in practice
5.2. formulation of a problem
5.2.1. development of directives
6. unit one
6.1. strategic analysis
6.1.1. surrounding analysis
6.1.1.1. internal analisis
6.1.1.1.1. SWOT diagnosis
6.1.2. each company must carry out its own double perspective structural analysis
7. unit three
8. fundamentals of business strategy
8.1. there are four stages
8.1.1. Stage one: financial planning
8.1.2. Stage two: long-term planning
8.1.3. Stage three: strategic planning
8.1.4. Stage four: strategic thinking
9. interrelationships between types of strategies
9.1. relating the different parts of the corporate strategy and the business unit is an activity that establishes the other strategies
10. marketing plan
10.1. main tool that unites the actions to be carried out in a company to achieve a position in the market
10.1.1. learning objective
10.1.1.1. identify the importance of the marketing plan
10.2. components in marketing plan
10.2.1. summary
10.2.1.1. action programs
10.2.1.1.1. budgets
11. evaluation of financial indicators
11.1. gross margin
11.1.1. net margin
11.1.1.1. operating margin
11.1.1.1.1. asset profitability
12. successful sales management
12.1. profile of a sales manage
12.1.1. main tasks of a successful manager
13. Basic marketing factors
13.1. major market processes
13.1.1. marketing functions
13.1.1.1. main market factors