1. Values
1.1. Water Restoration
1.1.1. Save the ocean and reduce water polution
1.2. Sustainability
1.2.1. Promote 3R Reuse, reduce, recycle
1.3. Improved Living Environment
1.3.1. Make impact by reducing the use of plastic bottles
1.4. Creativity
1.4.1. Come in a variety of materials, colors, and models
2. Mission
2.1. To empower people to choose reusable over single-use water bottles and help protect the world's water sources.
3. Target market
3.1. Target market in the Netherlands, Germany, and the UK. Online selling through website
4. Target Customer
4.1. Students & workers
4.2. youngsters between 18-30
4.3. Nature lovers
5. Stakeholders
5.1. Employees
5.1.1. Young generations
5.1.2. Environmental Activist
5.2. Customers
5.3. Competitors
5.3.1. BottleUp company
5.3.2. Chilly's Water Bottle Company
5.4. Governments
6. Marketing Mix
6.1. Product
6.1.1. Made of steel
6.1.2. Small carrier on top
6.1.3. Create your own: 20.00 euro
6.1.4. Variety of colors
6.1.5. Hot water resistant
6.2. Place
6.2.1. Web selling based
6.2.1.1. Website
6.2.1.2. E-commerce: Amazon
6.3. Price
6.3.1. 260ml: 12.50 euro
6.3.2. 500ml: 17.00 euro
6.4. Promotion
6.4.1. Social Media
6.4.1.1. Facebook
6.4.1.2. Instagram
6.4.1.3. YouTube
6.4.1.4. Pinterest
6.4.1.5. Twitter
6.4.2. Google Ads
6.4.3. Website
6.4.3.1. Blogs
6.4.3.2. Newletter
6.4.3.3. Events
6.4.3.4. Stories
7. SWOT
7.1. Strengths
7.1.1. High engagements on online platform
7.1.2. Available in variety of sizes, colors, and designs.
7.1.3. The bottle is handy and llightweight
7.1.4. Customer can create their own bottles
7.2. Weaknesses
7.2.1. High production cost
7.3. Opportunities
7.3.1. High number of water bottle use
7.3.2. Expand the business outside Europe
7.3.3. Use of innovative and high technology
7.4. Threats
7.4.1. Tight competition
7.4.2. Fluctuating market condition