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Web and Interactive Marketing by Mind Map: Web and
Interactive
Marketing
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Web and Interactive Marketing

Information Architecture

Organizing

Content Inventory

Card Sorting

Site Outline/Hierarchy

Site Maps

Labeling

Meta Data

Vocabularies

Structuring

Wireframes

Interface Design

Delivery

Browser

Mobile

Graphic Design

Color

Grids and Grid Systems, Liquid, Fixed Width

Typography, sIFR

Usability

Best Practices

Accessibility, Section 508, WCAG, WebAIM

Methodologies/ User Research

Usability Tests

Heuristic Evaluations

User Experience

Site Maps

Wireframes

Design Patterns

Personas

Use Cases

User Flows

Content

Content Strategy

Defining Audience

Editorial Policy

Editorial Calendar

Content Development

Style Guide

Writing for the Web

Meta Data, Tagging

Content Delivery

Web

RSS

Video

Podcast

Rich Media

Content Management

Content Management Systems, Who Will Maintain?, Training, Workflows, How to Select

Web 2.0

Social Networking

Facebook

MySpace

Twitter

LinkedIn

Ning

Classification Systems

Social Bookmarking, Delicious, Digg

Social Tagging

User Generated Content (UGC)

Blogs, Blog Tools/Software, MovableType, Wordpress, Blogger, Blog Aggregators

Audio, Podcasts

Photos, Flickr

Video, YouTube, Vimeo

Review Sites, RateMyProfessor, College Confidential

Reputation Management

Web as a Platform

Cloud Computing

Widgets/Gadgets

iGoogle

Facebook

Search Engine Optimization

Organic

Keyword Research

Writing SEO-friendly Content, Title, Meta Descriptions, Keyword Rich Content

Link Building

Site Structure

PPC

Networks, Yahoo! Search Marketing, Google AdWords, Content Networks

Measurability, Click-Through Rate, Conversion Rate, Cost Per Click, Cost Per Impression

Landing Pages, Landing Page Conversion

Staffing

Where Does Web Live?

Marketing

IT

Web Division

Who Runs Site?

Web Strategist

Information Architect

Writer/Content Manager

Designer, HTML, Flash

Coder

Application Programmer

Network Admin

Development

Front-end Coding

CSS

XHTML

Web Standards

JavaScript

AJAX

XSLT

XML

Back-End Programming

Requirements Definition, Functional Requirements, Technical Requirements

Languages, Ruby, PHP, ASP, ColdFusion

Monitoring Site

Analytics

Site performance

Robots/crawlers

E-mail Marketing

Content

Design

Coding

HTML

CSS Support Across Platforms

Text (Mobile)

Deliverability

Authentication, SenderID Framework, DomainKeys

Spam Filters

CAN-SPAM

List Management

List Building, Permission

Bounces, Unsubscribes

Software

Dreamweaver

Photoshop

Illustrator

FTP

CMS