How has your branding strategy changed with social media? #avchat 5/10/12

1. @mjudd Less layers getting to key influencers and more insight to market needs/convo

2. @AVDawn Consistency of message and brand identity across all areas is key... Lest you look like a hodge-podge of WTH?! ;-

3. @rfregosa I started leveraging that I've been doing this much longer than a lot of industry counterparts *and* adapting new technologies

4. @PointmakerMFG It's more fun! ;-)

5. @PointmakerMFG SM allows us to reach more people faster. Cuts down on designing printed newsletters, printing them, mailing, etc.

6. @HeatherRou we're kicking #SMM up a notch by reaching brand evangelists (among all the other things @BetseyBanker has been doing so well)

7. @PKaudiovisual Since I work with various manufacturers, social media gives me the ability to crosspost and RT to different circles

8. @Net_AV Didn't have social accts or strategy until now. Getting involved & planning crossplatform (social, web, print, etc) branding

9. @AVChrista Less money spent on print brochures, more concentration on social media and e-style releases

10. @mjudd And extending brand personality, real people, real solutions kind of thing...

11. @PointmakerMFG Also gives us insight to industry "happenings" a lot faster too

12. @HeatherRou #SMM gives ppl the ability to connect w/o all the other hurdles of time, space, title, etc