Retail Communication Mix
by arlita puspitarani

1. IKLAN
1.1. Printed Media
1.1.1. Direct Mail
1.1.2. Koran
1.1.3. Majalah
1.1.4. Yellow Page
1.2. Broadcast Media
1.2.1. Radio
1.2.2. Television
1.3. Traffic Media
1.3.1. Outdoor Advertising
1.3.2. Tanda - tanda atau Rambu - rambu
1.4. Computer
1.4.1. Internet
1.4.2. Website
1.5. Tujuan Periklanan
1.5.1. Mengingatkan
1.5.2. Persuasif
1.5.3. Informatif