Retail Communication Mix

1. IKLAN

1.1. Printed Media

1.1.1. Direct Mail

1.1.2. Koran

1.1.3. Majalah

1.1.4. Yellow Page

1.2. Broadcast Media

1.2.1. Radio

1.2.2. Television

1.3. Traffic Media

1.3.1. Outdoor Advertising

1.3.2. Tanda - tanda atau Rambu - rambu

1.4. Computer

1.4.1. Internet

1.4.2. Website

1.5. Tujuan Periklanan

1.5.1. Mengingatkan

1.5.2. Persuasif

1.5.3. Informatif

2. Personal Selling

2.1. Salesman Ship

2.2. Negotiating

2.3. Relationship Marketing

3. Sales Promotion

3.1. Komunikasi

3.2. Insentif

3.3. Undangan

4. Public Relation

4.1. Public internal/eksternal

4.2. Layanan Konsumen

5. Kemasan

5.1. Primary Packaging

5.2. Secondary Packaging

5.3. Tetiary Packaging

6. Suasana Toko

7. Tujuan Komunikasi

7.1. Positioning

7.2. Peningkatan Penjualan