SEARCH ENGINE OPTIMIZATION (1)

1. What is SEO ?

1.1. SEO stands for Search Engine Optimisation, which is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

2. Top 5 search engines

2.1. Google

2.2. Bing

2.3. Baidu

2.4. yahoo

2.5. yandex

3. Why SEO ?

3.1. Achieve Top Ranking

3.2. Increase Web Traffic

3.3. Increase Revenue

4. Search queries

4.1. 'DO' Transactional Queries

4.1.1. Action queries such as ordering a pizza from dominos

4.2. 'KNOW' Informational Queries

4.2.1. When a user seeks information , such as best restaurent nearby.

4.3. 'GO' Navigatioinal Queries

4.3.1. Search queries that ask for particular online detination like Instagram.

5. How search engine works ?

5.1. Crawling and Indexing

5.1.1. Crawlers

5.1.2. Spiders

5.2. Providing Answers

5.2.1. Relevance

5.2.2. Importance

6. On Page SEO

6.1. On page SEO is the practice of optimizing individual web pages in order to rank higher and earn more traffic in search engines . on page refers to the both content and HTML source code of a page that can be optimized.

7. Off Page SEO

7.1. Off page SEO or off site SEO refers to the action taken outside your website to impact your rankings within search engine results pages.

8. Technical SEO

8.1. Technical SEO refers to the process of optimizing your website for crawling and indexing phase, with technical seo you can make search engines access crawl interpret index your website without any problems .

9. Link Building

9.1. link building is the process of building one way hyperlinks ( also known as backlinks)to a website with the goal of improving search engine visibility.

10. Keyword Research

10.1. keyword research is the process of finding the keywords that you want to rank for in search engines. its about understanding what potential customers are searching for and how.

10.2. It also involves analyzing and comparing keywords to find the best opportunities.