Block 1: Big ideas in organisations

Block 1: Big ideas in organisations

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Block 1: Big ideas in organisations by Mind Map: Block 1: Big ideas in organisations

1. Raising finance

1.1. Small & medium sized business

1.1.1. Venture capital & private equity

1.1.1.1. Hedge funds

1.2. Retained earnings

1.3. Public funding

1.4. Lease finance

1.5. Equity finance

1.5.1. Ordinary shares

1.5.2. Preference shares

1.6. Bank overdrafts & facility finance

1.6.1. LIBOR

1.7. Liquidity & capital

2. Product & Service design

2.1. Design process

2.2. Design thinking

2.3. Quality function

2.4. Process design

2.5. New product development

3. Marketing

3.1. Market focus

3.1.1. Segmentation

3.1.2. Targeting

3.1.3. Positioning

3.2. Market research

3.2.1. SWOT or STEEPLE analysis

3.3. Marketing mix

3.3.1. Product

3.3.2. Place

3.3.3. Promotion

3.3.3.1. Communication techniques

3.3.3.1.1. Advertising

3.3.3.1.2. Personal selling

3.3.3.1.3. Direct marketing

3.3.3.1.4. Digital marketing

3.3.3.1.5. Sales promotion

3.3.3.1.6. Sponsorship

3.3.3.1.7. Public relations

3.3.4. Pricing

3.4. Services marketing mix

3.4.1. People

3.4.2. Process

3.4.3. Physical evidence

3.5. Marketing Environment

3.5.1. Macro environment

3.5.2. Micro environment

3.6. Understand customers needs & wants

3.7. Missions statement and vision

3.8. Competitive advantage

4. Operations strategy

4.1. Operations management

4.1.1. Management of resources, design, planning, control and improvement

4.1.2. Impact on cost, revenues & cash flow

4.1.3. Input, Output transformation

5. External business environment

5.1. Globalisation

5.2. Strategy & environment

6. Labour

6.1. Immigration policy

6.2. Outsourcing

6.2.1. Onshore

6.2.2. Offshore

6.3. Labour shortages

6.4. Migrant work force

6.5. Skills gap

7. International trade

7.1. Trade reform

7.2. Comparative advantage

7.3. Trade policies

8. Choice

8.1. User choice in public services

8.2. Complex politics of choice