MARKETING CAREER JUMPSTART COURSE

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MARKETING CAREER JUMPSTART COURSE by Mind Map: MARKETING CAREER JUMPSTART COURSE

1. HOW WE GOT "HERE"

2. MCJ MASTERCLASS

2.1. COURSE WELCOME VIDEO

2.2. * 1) BREAKING DOWN FALSE NOTIONS

2.2.1. 1.1 WHY YOU'RE HERE

2.2.2. 1.2 A WORD ABOUT EDUCATION

2.2.3. 1.3 SETTING A PROPER POSITIVE MENTALITY

2.2.4. 1.4 DIFFERENCES BETWEEN A JOB, A CAREER, AND A VOCATION

2.2.5. 1.5 HIRING LAWS AND MYTHS

2.2.6. 1.6 AMBITION IS WHAT THIS ALL COMES DOWN TO

2.3. * 2) WHAT THIS JOB MARKET VALUES MOST

2.3.1. 2.1 IMPRESSING INTERVIEWERS

2.3.2. 2.2 RESULTS & ACCOMPLISHMENTS > DEGREES

2.3.3. 2.3 YOUR NUGGETS OF AFFIRMATION

2.4. * INTRO TO PHASES

2.5. * 3) PHASE 1 - INTEREST

2.5.1. 3.1 ENVISION YOUR END GOAL

2.5.2. 3.2 IDENTIFY YOUR DREAM ROLE

2.5.3. 3.3 QUESTIONS TO ASK YOURSELF

2.5.4. 3.4 REVERSE ENGINEER YOUR PATH

2.5.5. 3.5 REMEMBER S.M.A.R.T. GOALS

2.6. * 4) PHASE 2 - DEVELOPMENT

2.6.1. 4.1 YOUR 'USP' AS A CANDIDATE

2.6.2. 4.2 THE "EXCELLENCE CYCLE"

2.6.3. 4.3 PERSONAL BRANDING EXERCISES

2.6.4. 4.4 WHEN TO SAY "YES/NO"

2.6.5. 4.5 PLACES TO BUILD YOUR EXPERIENCE AND RESUME

2.6.6. 4.6 WHERE TO GO WHEN MORE TRAINING IS NEEDED

2.7. * 5) PHASE 3 - PROSPECT

2.7.1. 5.1.1 THE LIFE OF A RECRUITER

2.7.2. 5.1.2 MARKETING 101, BUT FOR JOBS

2.7.3. 5.1.3 APPLICATION TRACKING SYSTEMS

2.7.4. 5.1.4 ABOUT RESUMES

2.7.5. 5.1.5 ABOUT COVER LETTERS

2.7.6. 5.1.6 RESUME PREP & FORMAT

2.7.7. 5.1.7 RESUME CONTENT DOs AND DON'Ts

2.7.8. 5.1.8 TOOLS FOR TRACKING THE STATUS OF YOUR JOB APPLICATIONS

2.7.9. 5.2.1 LINKEDIN - OVERVIEW

2.7.9.1. 5.2.2 LINKEDIN - ACCOMPLISHMENTS SECTION

2.7.9.2. 5.2.3 LINKEDIN - ABOUT SECTION

2.7.9.3. 5.2.4 LINKEDIN - EXPERIENCE SECTION

2.7.9.4. 5.2.5 LINKEDIN - SKILLS & ENDORSEMENTS

2.7.9.5. 5.2.6 LINKEDIN - RECOMMENDATIONS

2.7.9.6. 5.2.7 LINKEDIN - POSTING ACTIVITY

2.8. * 6) PHASE 4 - ENGAGE

2.8.1. 6.1 APPLYING

2.8.2. 6.2 RESPONDING TO AN INTERVIEW INVITATION

2.8.3. 6.3 THE INTERVIEW: PREPARATION

2.8.4. 6.4 THE INTERVIEW: HOW TO DRESS

2.8.5. 6.5 THE INTERVIEW: RESPONDING TO CHALLENGING QUESTIONS

2.8.6. 6.6 THE INTERVIEW: ASKING YOUR OWN QUESTIONS

2.8.7. 6.7 POST-INTERVIEW: FOLLOWING UP

2.8.8. 6.8 POST-INTERVIEW: RESPONDING TO A REJECTION

2.8.9. 6.9 POST-INTERVIEW: NEGOTIATING AN OFFER

2.9. * 7) PHASE 5 - ABLE PRINCIPLE

2.9.1. 7.1 THE TRUTH ABOUT "JOB-HOPPING"

2.9.2. 7.2 REMODEL - WHAT HAVE I LEARNED FROM THE 4 PHASES

2.9.3. 7.3 REVIEW THE 5 PHASES CYCLE TO ILLUSTRATE

2.9.4. 7.4 STAY SHARP - ALWAYS BE APPLYING TO JOBS

2.10. * 8) BONUS VIDEOS

2.10.1. 8.1 THE ONE JOB NICHE MANY DON'T THINK ABOUT

2.10.2. 8.2 WORKING FROM HOME & FINDING "REMOTE" JOBS

2.10.3. 8.3 CREATIVE RESUME EXAMPLES

2.11. * 9) MAKE MONEY SHARING THIS MASTERCLASS (affiliate program)

3. Notes & Parking Lot

3.1. Career Guidance From Top Resume

3.2. Resume builder tool

3.3. Research job listing keywords

3.4. Reddit Content

4. THINGS TO DO

4.1. Identify all downloads for all modules

4.2. Create slide deck for each module

4.3. Record videos for each module

4.4. Build site on subdomain

4.5. Get LearnDash

4.6. Get Vimeo

4.7. Implement LiveAgent for support

4.7.1. Create support portal inside course

4.7.2. Set up on subdomain

5. Social Cause

5.1. Donate to Operation Underground Railroad

6. Other Product Ideas

6.1. Marketer's Interview Survival Guide

7. App Ideas

7.1. Resume scanner

7.2. Marketing niche flavor finder

7.3. A job hunter's suite of tools

8. HELLBENT MARKETING RESUME

8.1. 0 WELCOME / OVERVIEW

8.2. 1.1 YOU'RE GOOD ENOUGH

8.3. 1.2 THE RESUME MENTALITY

8.4. 1.3 PERSONAL ACCOMPLISHMENTS EXERCISE

8.5. 1.4 DIRTY SECRET (ATS)

8.6. 1.5 RESUME LAYOUT

8.7. 1.6 RESUME WRITING

8.8. 1.7 RESUME FORMATTING

8.9. 1.8 JOB LISTING KEYWORDS

8.10. 1.9 SCRUTINIZE JOB DESCRIPTION

8.11. 1.10 BAD VS. GOOD EXAMPLES

8.12. 1.11 TIE IT ALL TOGETHER