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city branding by Mind Map: city branding

1. signature brand=uniqueness

1.1. pros

1.1.1. higher investments

1.1.1.1. wider media coverage

1.1.2. economic growth

1.2. cons

1.2.1. discord between political parties

1.2.2. political liability

2. image-making

3. branding slogan

3.1. in conjunction with a family-friendly tourism campaign

4. discipline proper

5. coveted designations

5.1. brand consultants

5.2. marker-savvy organizations

5.3. increased advertising budgets

6. means of selling a place

6.1. increases in property value

6.2. increases in tourist spending