city branding
by Наре Варданян
1. signature brand=uniqueness
1.1. pros
1.1.1. higher investments
1.1.1.1. wider media coverage
1.1.2. economic growth
1.2. cons
1.2.1. discord between political parties
1.2.2. political liability
1.1.1. higher investments
1.1.1.1. wider media coverage
1.1.2. economic growth
1.2.1. discord between political parties
1.2.2. political liability