STRATEGI

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STRATEGI by Mind Map: STRATEGI

1. DEFINISI

1.1. game plan

1.2. competitive adv

1.3. organization

1.3.1. visi

1.3.2. misi

1.3.3. values

2. HIRARKI

2.1. Global = mission statemt (by BOD)

2.2. Corporate = B.S., basis NPD (by SM)

2.3. Bisnis = I.S. (by SM)

2.4. Functional (by head of dept)

3. CORPORATE STR

3.1. overarching

3.2. which businesses we compete & how to create synergi

4. BISNIS STR

4.1. aggregated

4.2. Marketing

4.3. Teknologi

4.4. NPD

5. INNOVATION STR

5.1. Good I.S.

5.1.1. support B.S.

5.1.2. tradeoff decision

5.1.3. alignment/prioritas

5.2. Purpose

5.2.1. integrate with B.S.

5.2.2. example: BMS's biotech

5.3. Frameworks

5.3.1. Porter's (cost adv & differentiation)

5.3.1.1. Segmentation

5.3.1.1.1. narrow market

5.3.1.1.2. long term

5.3.1.1.3. big cost

5.3.1.2. Differentiation

5.3.1.2.1. unique

5.3.1.2.2. quality

5.3.1.2.3. constant innovation

5.3.1.3. Cost Leadership

5.3.1.3.1. low cost

5.3.1.3.2. big volume

5.3.1.3.3. short term

5.3.2. Miles Snow (respond to change)

5.3.2.1. Prospector

5.3.2.2. Analyzer

5.3.2.3. Defender

5.3.2.4. Reactor

5.3.3. Christensen (innovation)

5.3.3.1. Sustaining

5.3.3.1.1. gradual

5.3.3.1.2. better market

5.3.3.2. Disruptive

5.3.3.2.1. change the market

5.3.4. Pisano (TEK vs BIZ landscape)

5.3.4.1. Disruptive

5.3.4.2. Architectural

5.3.4.3. Routine

5.3.4.4. Radical

6. PRODUCT PLATFORM

6.1. rapid

6.2. consistent

6.3. common structure

7. TECHNO STR

7.1. part of I.S.

7.2. tekno driven or market driven

7.3. future growth

8. MARKETING STR

8.1. MIX

8.1.1. 4P

8.2. 3W1H

8.3. analysis current market & product portfolio

9. IP

10. CAPABILITY

10.1. internal

10.2. external

10.2.1. OP