1. Content
1.1. Types
1.1.1. Blog Posts
1.1.2. Webinars
1.1.3. Videos
1.1.4. White books
1.2. Formats
1.2.1. How to
1.2.2. Expert's Roundup post
1.2.2.1. Example
1.2.2.1.1. 30 CEOs of fintech startups you should to know
1.2.3. Ultimate Guides
1.2.4. Case Studies
1.2.5. Quizzes
1.2.6. Comics
1.2.7. Checklists
1.2.8. Q&A
1.2.9. Interviews
1.2.10. Useful Worksheets/ Templates
1.3. Distribution
1.3.1. Social media
1.3.1.1. Facebook
1.3.1.1.1. Run remarketing ads against people who have visited site lately.
1.3.1.1.2. Use retargeting display or Facebook ads to connect with our mailing list.
1.3.1.1.3. Post on Related Groups
1.3.1.2. Twitter
1.3.1.2.1. awario
1.3.1.3. Linkedin
1.3.1.4. Reddit
1.3.1.4.1. Find relevant subreddits
1.3.1.5. Youtube
1.3.1.6. Quora
1.3.2. Guest Posts
1.3.2.1. Blogging Community and Social Network | Blogging Community
1.3.2.2. https://codeburst.io/
1.3.2.3. freeCodeCamp.org
1.3.3. Linkbuilding
1.3.4. Link agregators
1.3.4.1. Hacker news
1.3.4.2. Lobsters
1.3.4.3. DiscoverDev | Daily digest of engineering blog posts for software developers
1.3.4.4. Hackernoon
1.3.4.5. zest.is
1.3.4.6. indiehackers
1.4. Topics
2. Target Audience
2.1. Personas
2.1.1. Job roles
2.1.1.1. CEO
2.1.1.2. CTO
2.1.1.3. CFO
2.1.1.4. Head of Product
2.2. Segments
2.2.1. By industry
2.2.1.1. Healthcare
2.2.1.2. Fintech
2.2.1.3. Gamedev
2.2.2. By countries
3. Tools
3.1. Contact Base
3.1.1. LeadFuze
3.1.2. Uplead
3.2. Linkedin
3.2.1. One2lead
3.2.2. Expandi.io
3.3. Cold Email
3.3.1. Lemlist
3.3.2. Hunter.io
3.3.3. Cold CRM
3.4. A/B Testing
3.4.1. Google Optimize
3.5. Identify which companies visit site
3.5.1. Leadfeeder
4. KPIs
4.1. Number of MQ and SQ leads
4.2. Cost of leads
4.3. Conversion rate
5. Cold Outreach
5.1. Email
5.2. Linkedin
6. Paid channels
6.1. Google Ads
6.2. Facebook Ads
7. Funnel
7.1. Acquisition (Strangers)
7.1.1. Blog Posts, videos, SEO,
7.2. Activation (Visitors/Leads)
7.2.1. Case studies, Testimonials. Product-focused articles
7.3. Revenue (Clients)
7.3.1. CTA
7.3.2. CTAs
7.4. Retention
7.4.1. Newsletter
7.4.2. Web push-notifications
7.5. Referral
8. Value Proposition
9. Rating Platforms
9.1. Clutch
9.2. The Manifest
9.3. Upcity
9.4. GoodFirms
9.5. Extract.co
10. Site
10.1. Add Price Calculator
10.2. Personalized Landing Pages
10.2.1. Headline with Company's name, Industry's related copy