1. CS Customer Segments
1.1. the different groups of people or organizations an enterprise aims to reach and service
1.2. heart of business
1.3. profitable customers
1.4. distinct segments
1.4.1. common needs
1.4.2. common behaviors
1.5. small, large, ignore
1.6. others builds on this
1.7. Types
1.7.1. Mass Market
1.7.2. Niche Market
1.7.3. Segmented
1.7.4. Diversified
1.7.5. Multi-sided platforms
2. VP Value Propositions
2.1. the bundle of products and services that create value for a specific customer segment
2.2. solve problems or satisfy needs
2.3. the reason why customers turn to you
2.4. an aggregation or bundle of beneftis
2.4.1. a new disruptive offer
2.4.2. added value of existing
2.5. Types
2.5.1. Newness
2.5.2. Performance
2.5.3. Customization
2.5.4. Getting the job done
2.5.5. Design
2.5.6. Brand/Status
2.5.7. Price
2.5.8. Cost Reduction
2.5.9. Risk Reduction
2.5.10. Accessibility
2.5.11. Convenience/Usability
3. CH Channels
3.1. How a company communicates with and reach its customer segments to deliver a Value Proposition
3.2. communication, distribution, sales
3.3. touchpoint
3.3.1. raising awareness
3.3.2. Help to evaluate products
3.3.3. purchase
3.3.4. Deliver
3.3.5. post-purchase service
3.4. service design
3.4.1. connect & attract
3.4.2. orient
3.4.3. interact
3.4.4. extend & retain
3.4.5. advocate
3.5. Partner or Own
3.6. Indirect or Direct
4. KP Key Partnerships
4.1. the network of suppliers and partners that make the business model works
4.2. optimize their business models, reduce risk, acquire resources
4.2.1. ALIBABA + YAHOO
4.2.2. SONY ERRICSON
4.3. Types
4.3.1. strategic alliances between non-competitors
4.3.1.1. acquisition of particular resources and activities
4.3.1.2. mobile and OS
4.3.1.3. insurer and broker
4.3.2. cooperation with competitiors
4.3.3. joint ventures to develop new business
4.3.3.1. reduction of risk and uncertainty
4.3.3.2. blue-ray
4.3.4. buyer-supplier relationships to assure reliable supplies
4.3.4.1. optimization and economy of scale
5. R$ Revenue Streams
5.1. the cash a company generate from each customer segment
5.2. cost must be subtracted from revenues to create earnings
5.3. arteries
5.4. different pricing mechanism
5.4.1. asset sale
5.4.2. usage fee
5.4.3. subscription fees
5.4.3.1. WoW online
5.4.4. lending/renting/leasing
5.4.4.1. zipcar rent by hours
5.4.5. licensing
5.4.5.1. ARM patents
5.4.6. brokerage fees
5.4.6.1. matching buyer and seller
5.4.7. advertising
5.4.7.1. google
6. CS Cost Structure
6.1. all cost incurred to operate a business model
6.2. KR + KA + KP
6.3. Types
6.3.1. cost-driven
6.3.1.1. No frills airlines
6.3.2. value-driven
6.3.2.1. Luxury hotels
6.3.3. fixed costs
6.3.3.1. salaries
6.3.4. variable costs
6.3.4.1. music festivals
6.3.5. economies of scale
6.3.6. economies of scope
6.3.6.1. distribution channels supporting multiple products
6.3.6.2. 7-11
7. KA Key Activities
7.1. the most important things a company must do to make its business model works
7.2. Types
7.2.1. Production
7.2.1.1. design, making, delivery
7.2.1.2. manufacturing firms
7.2.2. Problem Solving
7.2.2.1. consultancies, hospitals, service organizations
7.2.2.2. McKinsey
7.2.3. Platform/Network
7.2.3.1. Microsoft
7.2.3.2. eBay
7.2.3.3. VISA
8. KR Key Resources
8.1. the most important assets required to make a business model works
8.2. VP, VH, CR, R$
8.3. Types
8.3.1. Physical
8.3.1.1. PEGA
8.3.2. Intellectual
8.3.2.1. ASUS DESIGN
8.3.3. Human
8.3.3.1. Novatis
8.3.3.1.1. experienced scientists
8.3.3.1.2. sales force
8.3.4. Financial
8.3.4.1. Ericsson borrow funds for vendors
9. CR Customer Relationship
9.1. the type of relationship a company establishes with specific customer segments
9.2. Driven by
9.2.1. Customer Acquisition
9.2.2. Customer Retention
9.2.3. Boosting Sales
9.3. influence overall customer experience
9.4. Types
9.4.1. personal assistance
9.4.2. dedicated personal assistance
9.4.3. self-service
9.4.4. automated services
9.4.5. communities
9.4.5.1. alli, a new prescription-free weight-loss product by GlaxoSmithKline
9.4.6. co-creation
9.4.6.1. book reviews on amazon
9.4.6.2. submission and review on Youtube