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BUSINESS MODEL CANVAS by Mind Map: BUSINESS MODEL CANVAS
5.0 stars - 16 reviews range from 0 to 5

BUSINESS MODEL CANVAS

CS Customer Segments

the different groups of people or organizations an enterprise aims to reach and service

heart of business

profitable customers

distinct segments

common needs

common behaviors

small, large, ignore

others builds on this

Types

Mass Market

Niche Market

Segmented

Diversified

Multi-sided platforms

VP Value Propositions

the bundle of products and services that create value for a specific customer segment

solve problems or satisfy needs

the reason why customers turn to you

an aggregation or bundle of beneftis

a new disruptive offer

added value of existing

Types

Newness

Performance

Customization

Getting the job done

Design

Brand/Status

Price

Cost Reduction

Risk Reduction

Accessibility

Convenience/Usability

CH Channels

How a company communicates with and reach its customer segments to deliver a Value Proposition

communication, distribution, sales

touchpoint

raising awareness

Help to evaluate products

purchase

Deliver

post-purchase service

service design

connect & attract

orient

interact

extend & retain

advocate

Partner or Own

Indirect or Direct

KP Key Partnerships

the network of suppliers and partners that make the business model works

optimize their business models, reduce risk, acquire resources

ALIBABA + YAHOO

SONY ERRICSON

Types

strategic alliances between non-competitors, acquisition of particular resources and activities, mobile and OS, insurer and broker

cooperation with competitiors

joint ventures to develop new business, reduction of risk and uncertainty, blue-ray

buyer-supplier relationships to assure reliable supplies, optimization and economy of scale

R$ Revenue Streams

the cash a company generate from each customer segment

cost must be subtracted from revenues to create earnings

arteries

different pricing mechanism

asset sale

usage fee

subscription fees, WoW online

lending/renting/leasing, zipcar rent by hours

licensing, ARM patents

brokerage fees, matching buyer and seller

advertising, google

CS Cost Structure

all cost incurred to operate a business model

KR + KA + KP

Types

cost-driven, No frills airlines

value-driven, Luxury hotels

fixed costs, salaries

variable costs, music festivals

economies of scale

economies of scope, distribution channels supporting multiple products, 7-11

KA Key Activities

the most important things a company must do to make its business model works

Types

Production, design, making, delivery, manufacturing firms

Problem Solving, consultancies, hospitals, service organizations, McKinsey

Platform/Network, Microsoft, eBay, VISA

KR Key Resources

the most important assets required to make a business model works

VP, VH, CR, R$

Types

Physical, PEGA

Intellectual, ASUS DESIGN

Human, Novatis, experienced scientists, sales force

Financial, Ericsson borrow funds for vendors

CR Customer Relationship

the type of relationship a company establishes with specific customer segments

Driven by

Customer Acquisition

Customer Retention

Boosting Sales

influence overall customer experience

Types

personal assistance

dedicated personal assistance

self-service

automated services

communities, alli, a new prescription-free weight-loss product by GlaxoSmithKline

co-creation, book reviews on amazon, submission and review on Youtube

New node