MSP Academy

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MSP Academy by Mind Map: MSP Academy

1. Objectives:

1.1. Thought leadership in MSP Cybersecurity

1.2. Accelerate VAR to MSP business transition (TM becomes part of foundational service offerings of these partners)

1.3. Enable partners to better sell & bundle cybersecurity solutions

1.4. Enable partners to better sell & bundle advanced cybersecurity (XDR, Co-Managed XDR)

2. Profiles

2.1. Less-Mature

2.1.1. VAR to MSP (transition)

2.1.2. New to selling cybersecurity

2.2. More-Mature

2.2.1. See cybersecurity as business growth driver of their business

2.2.1.1. Wanting to deliver more advanced cybersecurity to meet customer demands

3. Training Domains

3.1. Business Transformation: VAR to MSP

3.1.1. Erick Simpson - MSP Managed Services Master Class Licensing X 100 Partner

3.1.1.1. https://ericksimpson.com/msp-mastered-masterclass-offer/

3.2. How to sell advanced cybersecurity solutions

3.3. Digital/Social Marketing

3.3.1. JS Group

3.4. Trend Micro Solutions

3.4.1. Existing online trainings

3.4.2. "What is XDR, and why it matters" Eric Skinner IT Nation Recording

3.5. BlitzMasters

3.5.1. Appointment setting for MSP partners to generate opportunties

4. Recruitment & Awareness

4.1. Distibutors

4.1.1. Ingram Micro

4.1.1.1. Cloud Team

4.1.1.2. Digital Marketing

4.1.1.3. "SMB Machine" under Darren

4.2. TSL Marketing

4.3. Trend Micro

4.3.1. Digital Publication investments

4.3.2. Social- LinkedIn

4.3.3. eMail

4.3.4. Blitzdays

5. KPIs

5.1. 100 Partners in Phase 1

5.1.1. 80% new MSPs vs Existing

5.2. Expand program to 500 partners by end of 2021

6. Budget

6.1. $100k

6.1.1. Content Split: 35-40%

6.1.2. Recruitment /Awareness Split: 60%+